Replies posted by SeanKirby

150 Replies

M
MHowell
posted in Landing Page Review

Please review my landing page for call to action to call a number

Here are some thoughts on your page:Let’s start with the popup CTA.I like that the offer is clearly stated, but I think the offer itself could be simpler. By offering two options with different structures, you’re asking the user to do more work figuring out which is better for them. It’s also a bit confusing. How long does the 20% apply?  If you haven’t already, I suggest testing versions with each offer on its own to see what resonates best.While I like that you’re trying to add urgency, “limited time” is a bit vague. What is the expiration date?Those things also apply to the main page.There may be a bit too much friction with the form itself. Do you need to have the agreement for the terms and conditions? If so, can you include it later in the process or make the form multistep so it isn’t right up front creating doubt and anxiety?I also think this could benefit with a brief bit of supporting copy. It’s expecting a lot for people to give a yes for a discount before knowing more about

2
SeanKirby
5 months ago
C
ClearlyAligners
posted in Landing Page Review

Landing Page Review: Clearly Aligners

Here are some thoughts on your page:First, I second what @Hristian  noted already. Rather than repeat that advice, I’ll try to build onto that advice.I think the biggest impact will be clarifying the offer. Look at the hero section. The button is the only thing that says demo, and it’s not clear what it is a demo of. Even the heading of the form doesn’t have it. It’s just a generic “contact us” section. Why should the user contact you? Make use of the form heading and lead in to clarify the offer a bit. What is the benefit of the demo for them? What are they going to learn/see?Use the headline to tie carry over the messaging from the email bringing the user to the page and tie it into the offer.Also, don’t try to sell the product in a generic way. Don’t try to sell it at all here. Instead, sell the offer. Make people want to learn more, and anticipate the demo.Try to make your CTAs more consistent throughout. You have “Book a Demo”, “Get Info”, Book a Call” and “Talk to One of Our Orth

2
SeanKirby
5 months ago
cesare
cesare
posted in Landing Page Review

Looking for a landing page review. Topic: Metabolic Balance is a diet/program to boost your metabolism

I think the change that will have the biggest impact is reworking it to sell the offer rather than the service. Your CTA is for an information meeting, but the rest of the page is about your coaching. Instead make the page more about the information meeting.What will people learn during this meeting? How will that knowledge help them? How long is the meeting? Is this just going to be a sales pitch? Why should they do it now? Give them all the information they need to feel comfortable scheduling the meeting.You can also eliminate any element that doesn’t steer people toward that meeting offer. For example, there is no need to show pricing at this point. In fact, that could be adding friction. It gets visitors thinking about what they are giving up. And it adds complexity with the options. The less choices your prospects have to make at this point the better.The other big issue I see is too much “we” copy. Put the focus on the reader first. You should have much more “you” than “we” throu

2
cesare
1 year ago
W
wolaikidojo
posted in Landing Page Review

feedback on my landing page, please

The link doesn’t work.

2
SeanKirby
1 year ago
drewg2009
drewg2009
asked in Landing Page Review

Landing page review: Lead gen for music ecom offer

Can you provide a bit more information? How are you driving traffic to the page? Who is the target audience? What sort of results are you currently getting? What have you tried before?

1
SeanKirby
1 year ago
Shradha_Nirmale
Shradha_Nirmale
posted in Landing Page Review

New Education Landing Page Feedback

The margins seem to be off. On desktop,some of the content is running past the size of the screen to the side (at least on my machine). On mobile it fits better initially, but when I turned the screen sideways, it got all out of whack and didn’t return to the original size when I rotated it back. As for the content of the page, I think you’re burying your most compelling messaging. Try to get the benefit at the top of the page, preferably in the headline. I would put the logos of where graduates work right under the hero area as that will help pay it off and work as a bit of proof. The copy under the bullets in the hero section is pretty generic. I don’t think you even need it if you come up with a good headline-subhead combo that speaks to the benefit and the degree as the way to achieve it. “Enroll with us and receive” doesn’t work with the callouts that follow it. They don’t receive a duration or course fees. I would change that section to be more accurate and clear. The call to act

3
Ekaterina_Howard
1 year ago
AaronB
AaronB
asked in Landing Page Review

Landing Page Feedback: Home Care

Hi Aaron. I’ve broken my feedback down into 3 areas you can test in order of priority. Offer It’s not clear what the offer is or what you want people to do. You introduce a “care assessment” but don’t explain what that is or why someone should want it. The focus of the page, including most of the CTAs, seems to be more about selling the care services in general. I suggest you define and solidify a specific offer based on your sales process, where people landing on the page are in that process and what you need people to do to take that next step. If the offer does end up being a care assessment, that should be what you’re selling on the page. Give specifics on what that includes and the benefits of the assessment. Copy The current copy is too generic. There’s nothing there that your competitors don’t also say, but this page does it in general terms. Wording like “highest quality home care” has no real meaning without more context or proof to back it up. It’s not something people ca

3
AaronB
2 years ago
Shuvo
Shuvo
posted in Landing Page Review

Please, review my landing page

Hi Shuvo. Here are some suggestions and observations on your landing page. First, you want to make sure your design will work on different screen sizes. Looking at this on mobile is not the best UX. Many of the elements are outside of your margins. Next, your offer could be clearer and more compelling. Discounts can be good at getting people to act, but it’s not immediately clear what the discount is on. The hero area mentions and shows yoga, but that could mean a wide variety of things from in-person no yoga classes to mats and other products. All of the different CTAs add to the confusion. You have sign up, get started, learn more, join now, get in touch with us and join our newsletter. Decide the one thing you want people to do and focus on that. Also let people know specifically what they are signing up for, including what they are going to get and when to expect immediately after submitting the form or clicking the button. Third, punch up the copy. Much of it is too generic and un

2
Shuvo
2 years ago
kkarich
kkarich
posted in Landing Page Review

Pre launch Landing page feedback - It’s time our phones caught up to our workflow

Hi Keenan. It’s good that you want to hit on the pain point, but I don’t think the current page really does that. The headline is too generic to have any real meaning or impact. Try to come up with something more specific that will hook the reader. I think you need to do explain how your product works or at least what it does a bit more specifically. Why should anyone believe this will make the Inca easier? Paint a picture for the reader. You should also rewrite your main section to be more prospect focused. Look how many times you use the word “we.” Instead use “you.” That’s what people care about. Hope that helps. Best of luck.

2
syful
2 years ago
Kristijan
Kristijan
posted in Landing Page Review

Landing Page Critique, Want to Increase our CR %

Hey Kristijan, Here are some thoughts on how you might be able to increase your conversion rate. First, I would test different options for your hero section that convey the main benefit/concept more immediately. The headline is pretty vague and the image could pay it off more directly. I get that the text on the screenshot relates directly, but I think at first many people will just see it as an whole image rather than looking at the individual parts of that image. The subhead does the best job of any component in that hero section of conveying what you’re offering, but it doesn’t stand out. You might want to try some other options to make it more impactful. For instance, you could make it more about the reader than the product. Or you could try to make it more conversational or inject a bit more of an emotional appeal. The thing that would have the biggest impact is to refine your offer. Right now it’s a bit confusing what you want the user to do. You have a free trial, buttons to app

1
SeanKirby
2 years ago
astridbarney
astridbarney
posted in Landing Page Review

Feedback on my page

Oh, no. I hope you’re feeling better. In terms of the length, I wouldn’t worry about setting a hard word count. Instead, focus on keeping the audience engaged. One thing I like to do is put myself in the reader’s shoes and imagine how I would react to the elements on the page. In the case of your testimonials, I think personally, I would either look at it one long testimonial (which it kind of looks like at first glance) or see there are a bunch of testimonials (which is good social proof) but without pulling out specific points. If you do decide to use fewer testimonials (perhaps the best 3 or 4) the individual messaging of each will stand out a bit more. So there is a bit of a trade off between using a bunch and using a few. Which is better probably depends on what you are trying to convey. If you generate enough traffic, you could test to see what number gives you the highest conversion rate. Either way, I would tweak the design of that section a bit to break it up visually. If you

15
astridbarney
2 years ago
Jared_Jackson
Jared_Jackson
posted in Landing Page Review

Feedback on landing page lead generation

First the good. The testimonials and trust logos are good elements to establish credibility and reduce friction. I also like that you have the form prominently above the fold and the phone number is clickable. Now for areas you could improve on. You should make the page responsive or at least have a mobile version. You should also check your margins for desktops/laptops. The page doesn’t fit my screen well. It seems like text is running off edge. I suggest taking a more narrow focus. There are too many offers/messages. You start off talking SEO in headline then get into other digital marketing services (i.e. website design, paid ads, social media, etc.). If this is landing page is for SEO, stick to that and save the cross sells for later. For the offers, it seems like your asking people to do multiple things. You have a Free Business Listing Scan (I have no idea what this is or why I’d want it), Learn More, SEO marketing plans and consultation. It’s confusing for consumer. Stick with o

2
Landing_Crew
2 years ago
Richard_Kreger
Richard_Kreger
posted in Landing Page Review

Landing Page Feedback - Food App

Hi Richard. You do a good job of describing the features, but you need to translate that into benefits. What’s in it for the user? Why should they care about the features? Show how this is going to eliminate or reduce a pain point or improve their lives. Since your app is created for more than one audience, it probably makes sense to create multiple pages. For example, one for people trying to lose weight, another for people with allergies to specific ingredients, etc. And tailor the pages to the show how your app will help with their specific needs. It seems like you’re emphasizing the all-in-one aspect pretty heavily throughout. If that’s because you’ve determined that needing multiple resources is a big frustration for your target audience, then you could make that connection more directly in the hero section. Speak to the experience and elicit the emotion instead of just stating the feature. I would recommend testing that against appeals to the specific segments mentioned above to

4
Richard_Kreger
2 years ago
JayGrayson
JayGrayson
posted in Landing Page Review

Landing page feedback - insurance for people who drive rented or borrowed cars

Hi Jonathon. Here is some feedback on your landing page, focused mainly on how you might improve on it. First, it’s not clear what I’m supposed to do as a user. There are too many different CTAs: Get covered, buy now, get started. Get covered and start now are too vague. The prospect has no idea what to expect by clicking that. I assume that is the start quote you mention as the goal in your description of the page. But the actual page doesn’t say that. The buy now are the most clear, but is also has the most friction. So before worrying about any of the creative, I would decide on one specific offer to focus on and craft everything on the page around that. This is arguably the most important decision you can make, and certainly more important than the creative itself, so make sure you put a lot of thought and research into it. Think about the audience you’re targeting, where they are in the journey, your sales process and cycle, how you’re going to measure the success of the page, etc

2
Kenji_Sano4
2 years ago
astridbarney
astridbarney
posted in Landing Page Review

Feedback on my page

You’re welcome. I’m glad you found the comments helpful.

15
astridbarney
2 years ago
astridbarney
astridbarney
posted in Landing Page Review

Feedback on my page

Hi Astrid. Welcome to the community. First, here are a few general design comments. Reversed out type can be hard to read, especially when there is a lot of it as there is on this page. I would stick with dark text on a light background unless it’s a short callout or headline in pretty big type. The form and the button should really stand out. Draw attention to what you want people to do. I would encapsulate the form and give it more contrast from the rest of the elements around it. You should also make sure the button color and text have enough contrast to read easily. You may want to visually break up the content a bit more. If it looks like it’s going to be work to read and understand, many won’t bother. The logo takes up a lot of space at the top of the page. That’s prime real estate that could be better used communicating your value proposition. You can probably make that much smaller and perhaps move it the corner to free up space. As for the content itself, a bit more

15
astridbarney
2 years ago
Richard_McDonald
Richard_McDonald
posted in Landing Page Review

Lead Gen & Lead Capture

The biggest issue I see is that there are too many offers on the page. Between request a consultation, request a floor plan, contact us and the popup for a confidential discussion, it’s not clear what it is the user is supposed to do. I would stick to one thing and push that, preferably something that has a clear benefit to it. Why would someone want a consultation or discussion? What’s in it for them? I would eliminate the search additional properties button all together. That just leads them off the page and away from the offer. So does the video. I would embed it on the page instead of sending them to Youtube where they could get lost down the rabbit hole and not return. The copy is pretty generic and doesn’t really do anything to entice a potential buyer or move them toward your desired action. Try to use specifics that are easy to picture and stir emotion. Think about your target audience’s motivations and anything that could add friction. You may also want to add urgency, if poss

1
SeanKirby
2 years ago
F
Fabrice
posted in Landing Page Review

Need feedback and advice to improve my landing page

Hi Fabrice. I think you’ve got a good offering, and with a bit of refinement to the landing page, you could see pretty good conversions. The first thing I noticed is that the margins are off. Some copy and images are being cut off on the sides of my screen. I think the biggest issue is the positioning. If you’re going to say it’s “the easiest way to create impactful presentations,” you need to pay it. How exactly does this do that? Really it appears that you are selling templates. While it probably is easier to many to have that starting point rather than working from scratch, I don’t think it lives up to the superlative. I suggest you first determine who your target audience is and what their pain points are. If you are targeting people who have frustration over developing presentations with their current tools, then I would paint a picture of how this is going to alleviate that. Make more direct comparisons, demonstrate features, etc. If, however, you decide that your target audience

4
F
2 years ago
L
Lee_Moio1
posted in Uncategorized

Roast my ecomm lander

Hi Lee. @digibomb already offered some good feedback on the design, so I’ll focus mostly on the copy. Your headline is OK. It’s good that you lead with a benefit. But it would be more effective if you do it in a more visceral way. Protection is kind of a generic concept that’s hard to picture and doesn’t differentiate the product from other anti-theft solutions. I would come up with options to test. Be careful when using questions in your copy. It can be an effective way to involve the reader, but you may not always get the answer you’re looking for. If your reader hasn’t personally been a victim of theft, he or she is likely to answer “no” to “sick of thieves in your area?” That alienates a large portion of potential customers. The statistics you use are good for building the need for a product like this. You should attribute them to a source for more credibility. Overall, the copy could be a bit tighter and smoother. Take this sentence for example: “With its patented design, once T

5
L
2 years ago
Cameron_R
Cameron_R
posted in Landing Page Review

Please Roast My Roofing Landing Page (Unbounce Multi-Step Form)

Hi Cameron. The roof type on the form seems to be incomplete. It’s showing as 1, 2, other. Be sure to proofread. I found a few typos, such as a lowercase b in bros and St. Louis is missing an apostrophe s in that same sentence. Some of your capitalization is a bit inconsistent as well. I think the biggest area you can work on to improve the page is the messaging, though. Calling out that it is the top rated company is a good thought, but you need to connect it to the prospect. Why should they care? Also, if you are going to lead with being top rated, I would put the ratings right after the headline to pay that off. To make it even more credible, I would include the source of those ratings. I’m not averse to lengthy copy or pages, but in this case I think less could be more. There’s a lot going on here and some of the messaging adds more complexity. The hail damage section, for example, feels like a bit of a tangent that has its own process not related to the quote you’re offering. That

5
David_Kim
2 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in Industry Best Practices & Strategy

Industry-Specific Resources From The Community

Lots of helpful info here. Thanks for sharing and for the mentions.

9
ameliasarah
1 year ago
anil
anil
posted in Landing Page Review

Landing page feedback for online instructor lead training company

My pleasure.

13
SeanKirby
3 years ago
anil
anil
posted in Landing Page Review

Landing page feedback for online instructor lead training company

Hi Anil. I think you have some good elements, but it lacks excitement and it could be a bit clearer. Perhaps it’s just because I’m not in your target audience, but I didn’t know who Sharon Bowman is or what Training from the Back of the Room is all about. Even if your audience is familiar with the book, it wouldn’t hurt to explain it a bit. I would do some research to see what how the book is being marketed and what specifically is resonating with its readers. I didn’t get too in depth, but after a quick search of the subject, it seems that the book marketers position it as a whole new approach to instruction that changes the paradigm. That stirs up more excitement and curiosity than just a typical trainer’s workshop. I’d be careful with negative wording such as “Deliver a seamless training experience without any technical difficulties.” I know that you’re saying they won’t have these, but mentioning technical difficulties at all can plant that idea in the reader’s head. It would be be

13
SeanKirby
3 years ago
AaronB
AaronB
posted in Landing Page Review

Landing Page Feedback: AC Installations

Hi Aaron. In addition to the feedback Nicholas provided, here are some other thoughts to consider. The best landing pages will have narrow messaging that matches the ads that bring people. I don’t know what your ads say, but the messaging for the landing page may be a bit too broad. For instance, you have a discount for AC installation in the hero section, and then below you list out various services. I would create dedicated landing pages for your specific offerings, especially if your PPC ads are targeting terms specific to individual services. I would have the testimonials match those services as well. Speaking of that discount, I would test a variant without it. While discounts can be a good motivator, it may be too early in the process here. People haven’t gotten the quote yet, so the percentage doesn’t have context. And it speaks more to the end of the process, rather than the beginning. It may be better to just focus on the quote for now. The hero section seems a bit busy.

4
rohulamin
3 years ago
M
mdelamo
posted in Landing Page Review

Need Help! New User 0 Conversions Even With Smart Traffic

You’re welcome. I know those generic type of offers can be difficult to work with. I’ve been there myself. You could try to make it at least sound like it is something exciting or valuable. For instance, if the information is something that gets mailed out to the prospect, you could position it as a Free Decision Guide or something similar. Or if it’s talking to an advisor you could position it as some sort of consultation. Those are just off the top of my head. I’m sure if you give it some thought, you could come up with something even better.

12
Jess
Unbouncer
3 years ago

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