Product Updates

As part of our commitment to continuously enhancing your experience, we’re excited to roll out the first round of our new, high-converting landing page templates and a freshly updated portal UI. New modern templates: Beautifully designed and optimized for conversion, these templates are tagged by industry and page type, making it easier than ever to find the perfect design to fit your needs.  Refreshed portal UI: Our UI updates make navigating Unbounce smoother, more intuitive, and accessible, giving you a better experience whether you're a new user or a long-time customer. What’s next?This launch is only the beginning. We’re working on additional templates to expand your options even further and will be rolling them out soon to keep your campaigns fresh and relevant. Plus, expect further UI/UX improvements that continue to enhance your experience and make Unbounce more powerful and user-friendly.Explore the new templates here.Let us know what you think in the comments! Your feedback is invaluable as we continue to evolve Unbounce to meet your needs.Happy launching,The Unbounce Team

Maintain brand consistency across all of your campaigns with custom fonts. You can now seamlessly integrate your brand’s unique style by adding the URL of an externally hosted font directly in the builder.Plus, you’ll be able to quickly access it and apply it to all of your pages from your font library.See where to get started in our 1-minute walkthrough video: Create a new page and build your custom font library.

You can now bring your pages to life with animated elements—no custom code necessary. Delight and surprise your visitors while keeping them engaged using 10 unique animation options. These effects can be applied individually to text, images, groups, and buttons.For example: Flash your headline to draw your visitor’s attention Slide your button into view as your visitor scrolls through your page Encourage your visitor to keep reading by fading your supporting copy into view See animations in action in our 3-minute walkthrough video:  Create a new page and try it out today!

Testing landing pages on various screen sizes can be painful. (Raise your hand if you’re the only one on the team with an Android. ✋🏻😬)Thankfully, you can now give every visitor the perfect experience with autoscaling for your landing pages.This powerful new feature resizes your page content instantly for any device, so you can focus on driving more clicks, sales, and sign-ups—instead of sharing links around the office. 😉See the difference in this 2-minute walkthrough video:  Create a new page and try autoscaling today!

Are you looking for inspiration? Your template library just got an upgrade with seven new designs.There are fresh looks for industry-specific pages including SaaS, home improvement, and fitness. And, of course, you can customize them as much (or as little) as you like.Check out the new additions in the template library today!

Make your text and images stand out with new drop shadow styling options in the builder. With these new creative controls, you will truly make your content pop!In addition to adding a drop shadow, you can:  Match your branding with customized shadow colors Change the shadow alignment with offset settings  Emphasize or tone down your content by blurring the edges  Try it out in-app right now, and stay tuned for more advanced styling options coming soon. 🖌️

Quickly review and analyze your campaign performance all in one place by connecting Google Analytics (GA4) to your Unbounce dashboard. Our newest Beta feature imports page-specific GA4 metrics into your Unbounce page overview, so you can identify improvements while reviewing your conversion rates. The following metrics are available:  Impressions Clicks Overall campaign cost Cost per click Time on page Page scroll  Check it out in our 3-minute preview video:Learn more with our step-by-step guide and check it out in-app today. 📈 

Writing content is about to become the easiest part of your day, thanks to a new AI copy generator in the Unbounce builder. So long, writer’s block!Your new writing assistant is trained on high-performing marketing copy from across the web—helping you take your content to the next level with expert suggestions. Use this new feature to: Speed up your experiments by generating variants of your headlines, benefits, CTAs, and more! Expand your short-form copy (and make your content team jealous. 😉) Summarize any text on your page for a clear, concise message. Get started by watching our 2-minute demo video: Try it in-app today!

Unlock faster page design with our latest update! Streamline your workflow by saving your brand colors and recent fonts directly in the builder. Say goodbye to copying and pasting color codes or hunting down fonts.With this new feature, you can quickly customize your brand color library to style buttons, sections, and every element in between. No need to go searching for the right shade of blue.Plus, make design edits quickly and consistently across your pages by choosing from up to five recently used fonts. Want to see it in action? Check out our 2-minute overview video for a detailed walkthrough:And here's the best part: each of your client folders will have a unique set of recent fonts and brand colors. Manage multiple brands effortlessly within a single account, so you can get back to driving more conversions with your campaigns.

Custom form field validation is a powerful way to improve lead quality and accuracy by filtering out unwanted submissions. That’s why we’re so excited to announce you can now create custom validation rules with regular expressions (regex) directly while editing your forms in Unbounce! (That’s right, no more workarounds required.)With built-in form field validation, you’ll have more confidence in your lead quality by:  Guaranteeing that visitors provide a business email address, ensuring you connect with serious prospects. Requiring US or Canadian postal codes in their precise formats, securing accurate data for your nurture campaigns. Limiting submissions to numerical values only—no more typos when you’re reviewing quote requests. And so much more! See it in action in our 4-minute walkthrough video:Try it for yourself in-app, Learn more about common regex patterns you can use today in this article, and share your must-try regex patterns. 🔥

Classic Builder, our intuitive, drag-and-drop builder, has empowered thousands of marketers like you to craft high-converting landing pages with ease for over 15 years. Inspired by your feedback, we're excited to give you a sneak peek of improvements coming to our original landing page builder over the next few months.  These upcoming features mark the beginning of an exciting journey to help maximize your conversions—and building experience:  Streamlined mobile building experience: Toggle automatic scaling to ensure your page looks great on every device. Simplified brand management: Access and apply your brand colors at the click of a button with the brand library feature. Improved lead quality: Filter out spam and low-value submissions with form field validation. Enhanced campaign insights: Deepen your landing page reporting insights by integrating with GA4 for detailed metrics, such as cost-per-click and scroll depth, right in your Unbounce dashboard. Optimized content creation: Use Smart Copy to generate persuasive copy for your landing page in seconds—right inside Classic Builder.   Throughout the rest of the year (and beyond!) we’ll continue to improve and evolve our solutions to help you get more from your landing pages. To stay in the loop, bookmark the Product Updates section of the Unbounce Community.  Happy building!

Editing how your landing pages appear when shared on LinkedIn or Facebook just got much easier. Plus, maintaining brand consistency across your visitor’s journey takes just a few clicks.Now you can quickly define Open Graph meta data and upload a favicon image while editing your pages. These options have been added to the Page Properties section of Classic Builder.With these latest improvements, you can:  Quickly specify the title, description, and image that appears when sharing your landing pages on social channels Upload and swap images for your page’s favicon directly from your image library Learn more in this 3-minute walkthrough video:Check out all the details on Open Graph tags in this article, and take a look at this one for all the info on favicons.

You’re short on time and looking to get better results from your A/B tests as quickly as possible. Making sure your experiments are set up properly is one thing. Analyzing your results and building on them is another. Why not let an AI tool do some of the work for you?Introducing AI A/B test insights. Activate this Alpha tool in your account to generate an automated report which includes: Inspecting the set-up of your A/B test Examining overall and variant-specific performance Providing recommendations for your next experiment You can turn on this feature in the Unbounce Labs section of your dashboard. Please note if you’re using multiple client folders, you’ll have to activate AI A/B test insights within each one. Once activated, you’ll see the option to generate an AI analysis when you open up a page overview with A/B testing turned on. Check out this 3-minute walkthrough video to see an example:  Once you’ve tried it, send us your feedback right here! And stay tuned for more experiments, feature concepts, and early-stage products.  

Hey everyone 👋🏻Over the last few months, we’ve made it easier to optimize your campaigns with three new reporting enhancements in the Unbounce dashboard. Take a look!  1️⃣ Industry BenchmarksFind out how your landing pages stack up against your competitors. This feature analyzes your landing page against the median conversion rate and readability standards for your industry, providing a ranking score (low, medium, high) to identify your best opportunities to improve.It will also provide suggestions on how to improve your pages, such as increasing or decreasing the word count based on industry-specific best practices.You can find this feature in the “All Pages” view of your account, or the “Reporting” tab of your landing pages. Check out this article for more info! 2️⃣ Audience InsightsAnalyze page performance for specific audience characteristics using Smart Traffic. This feature compares your traffic, conversions, and conversion rates across three visitor attributes: Device type—mobile or desktop Location—country or state/province Operating system—Mac, Windows, iOS, Android, etc. To inform your next experiment, you can also use the “Active Variants” section to compare these attributes per variant. Audience Insights requires Smart Traffic enabled on your pages, and you’ll find this information in the “Reporting” tab of your landing page. For more information, take a look at this helpful article.Watch and learn more about these two powerful features in this 3-minute video from our Product Marketing team:  3️⃣ Conversion Chart ExportExport your conversion data straight from your dashboard with one click. You can dive deep into your campaign’s performance or share trends in a presentation by exporting your conversion rate chart as a CSV or PNG file. From your page overview, customize the information you’d like to include:   Conversion rate—choose a daily rate or rolling average Date range—choose a preset range or custom range Pages—choose your overall conversion rate or for specific variants Once customized, hit the “Export Chart” button to download your preferred format. Get all the details on this feature right here. Good luck with optimizing your campaigns and let us know what other reporting enhancements you’re interested in! 🚀 

In 2024, savvy marketers (like yourself) need complete control of every step that your visitors take. And building the perfect form is just one piece of the puzzle.Your Smart Builder forms now have more options and flexibility to create the perfect lead gen experience. The next time you’re editing a form in Smart Builder you will see new ways to: Easily style your forms all in one place Fine-tune your layout with columns and custom spacing Align your fields in just a few clicks to build single-row forms Check out the changes in this 3-minute video walkthrough:  

Hey everyone, TLDR: We’re making some security upgrades that require changes for customers using WordPress domain connections and proxy domain connections to keep your pages working. If you’re using the Unbounce WordPress domain plug-in, you must log in to WordPress and update your Unbounce plug-in before January 31st, 2024.   If you’re using a proxy domain connection, you must update your proxy settings by January 31st, 2024 to keep your Unbounce pages working.  We are making Unbounce landing pages more resilient to potential cyberattacks. If your landing pages are targeted in an attack, these changes will help us keep your pages online and keep your campaigns running smoothly—without interruption. WordPress domain connection updatesWe have detected a small subset of WordPress connections that require an update to be compatible with the planned security changes.If you’re using the Unbounce plug-in in WordPress please update to version 1.1.2 as soon as possible. Here are the instructions: Log in to your WordPress dashboard Go to Plugins → Installed Plugins You’ll see an ‘update available’ notice for your Unbounce plug-in Hit ‘update now’ Next, go to ‘Unbounce Pages’ in your WordPress dashboard Hit ‘Update WordPress Enabled Domains’ Note: You will need to perform steps 5 and 6 even if you have automatic updates turned on for the plug-in. Without updating your Unbounce plug-in, any Unbounce pages published to WordPress domains will stop working on January 31st, 2024. This update should only take a few minutes, and we recommend enabling auto-updates for changes we make in the future.Proxy domain connection updatesAdditionally, if you have another Unbounce custom domain that is not connected via WordPress, CNAME, or automatically from within Unbounce and is instead using a proxy or reverse proxy, you’ll need to make changes to keep your proxy working: We recommend reconnecting your custom domain using our WordPress plug-in, a CNAME record, or an automatic connection.  While we don’t officially support connecting your custom domain via a proxy or reverse proxy, we understand that some customers prefer it. Please contact us about the changes you need to make to continue using a proxy or reverse proxy approach.  Note: Without updating your proxy settings, your Unbounce pages published to a proxied domain will stop working on January 31st, 2024.Here’s to keeping your pages safe and sound. 

There is no need to manually copy and paste color codes or search for fonts—Smart Builder now offers auto-branded templates to speed up your next campaign.When you create a new landing page with Smart Builder, your saved brand fonts and colors will be automatically applied to your template and sections.Note for agencies: each of your client folders will save a unique brand guide. So you can easily manage multiple brands in a single account. Check out our short video overview for more details:   

We want YOU to shape the future of Unbounce and try our newest features and experiments before they launch. In the revamped ‘Labs’ section of your Unbounce dashboard, you’ll find our latest experiments—including Campaign Assistant, your new conversion rate optimization sidekick. Get to know Campaign AssistantExperimenting with your marketing funnel just got way easier with Campaign Assistant. Think about the endless considerations you need to get in place for a campaign:  Organic vs. paid channels Budget allocation  Partnership promotions  Click-through vs lead gen  Purchases vs subscriptions And and and aaaaaaand! Until now. Visualize your marketing funnel and optimize your budget at every step. Simply add your traffic sources, conversion goals, and metrics to estimate your campaign’s ROI from start to finish. Forecasting? Piece of cake.Here’s a quick preview of the drag and drop tool:Start visualizing your campaigns right now, and check out Labs to see our latest experiments, feature concepts, and early-stage products.

You can now hold your visitor’s attention on your CTA—without custom code—using sticky headers and footers in Smart Builder. By toggling this option for your sections, you can: Keep an add-to-cart button in view while visitors scroll through your products Include a fixed navigation bar featuring your most important info Give visitors the fastest route back to your form with an anchor link Watch our 2-minute walkthrough video to see these use cases in action: Check out this article for more info on this feature. What custom design features do you want to see next in Smart Builder?   

You asked for it and we’ve heard you loud and clear. Your traffic and conversion data is now more accessible with new and improved reporting. Your page reporting has three new options: Unlock results from any point in time by selecting a custom date range Identify trends with a 7-day rolling average or review up-to-date performance with a daily conversion rate Compare total visitors and conversion rates from last month (or any time period) by clicking on chart lines for your overall page or specific variants Walk through these updates with our 2-minute video summary: Explore your new reporting options in the Unbounce dashboard, and check out these updates in more detail in the Unbounce Help Center.What changes to Unbounce reporting would you like to see next?  

Hello everyone!We’ve made improvements to variant tracking for Unbounce pages in Google Analytics 4 (GA4). This update allows GA4 users to better understand variant-specific performance with the variant_id property included for all events—including page_view, form events, and the enhanced metrics that GA4 collects like scroll and form_start. If you’re already using GA4 with Unbounce you’ll want to take these steps to implement the update: 1. Re-save GA4 in your Script Manager2. Re-publish all pages that have the GA4 script appliedHere is a video walkthrough of those steps: And if you haven’t yet integrated GA4 with Unbounce, there are detailed instructions right here for getting started, creating custom dimensions to use variant_id in reports, and tracking form submissions as conversions. Note: It can take up to 24 hours for the updated variant tracking to populate in GA4. 

Publishing your Unbounce pages directly to a WordPress domain just got more secure. Recent upgrades to the Unbounce plug-in in WordPress make pages much more resilient to cyberattacks.If you're using the Unbounce plug-in and don’t have auto-updates enabled, make sure to update to the latest version in your WordPress dashboard. Here are the instructions:1. Log in to your WordPress dashboard2. Go to Plugins → Installed Plugins3. You’ll see an ‘update available’ notice for your Unbounce plugin4. Hit ‘update now’Note: Without updating your Unbounce plug-in, any Unbounce pages published to WordPress domains will stop working properly on November 15th, 2023. This update should only take a few minutes, and we recommend enabling auto-updates for changes we make in the future. If you need WordPress-specific help, you can reach their Support team right here.Here’s to keeping our pages safe and sound. 🔒

The wait is over… Dynamic Text Replacement (DTR) is now available in Smart Builder!Yep, there’s a reason this tool has been popular with search ad experts for years—DTR uses unique URL parameters to automatically update landing page copy to match your visitor’s search intent. With DTR, your pages will: Be more relevant for each visitor. Improve your quality score and search rankings. Get more conversions.   Here’s where to find DTR in Smart Builder:And here are the step-by-step directions to get started. 

We know how important it is for your campaigns to be uninterrupted, that’s why Unbounce has consistently maintained a high standard for platform uptime. And while technical incidents are rare, we want to make it easy to keep you informed about incidents that may impact your experience using the platform.To keep users up-to-date, we have automatically subscribed all account owners on paid plans to the Unbounce Status page. This page highlights operational uptime for the Unbounce web application, blog, page servers, and other key systems.We will send email updates to account owners only for incidents that may require action, such as pausing a campaign due to the risk of a page outage.We will continue posting updates to the status page for all incidents. So make sure to bookmark our status page and stay tuned for more product updates to enhance your Unbounce experience. 

Publishing a landing page is an awesome campaign milestone, and it’s so sweet to see conversions start to roll in. But how should we evaluate a 3% conversion rate for a SaaS page? Is a 2% click-through rate on an ecomm page something to celebrate? Industry-specific benchmarks from thousands of Unbounce pages help gauge our performance vs. other marketers and narrow in on opportunities to optimize our conversion rates. To better understand how your performance compares to the average, we’ve made it easier to find these insights. Once you have enough traffic you’ll find them by hovering over your page ranking. These insights include: The page’s conversion rate The average conversion rate in the page’s selected industry An estimated conversion rate if you turn Smart Traffic on for that page. Note: This will only appear for active pages with A/B testing. Additionally, you’ll find the option to view improvement opportunities (e.g. recommendations around traffic sources, word counts, and more). Click the ‘Help me to improve’ button to get started. Jump into your dashboard to see how your pages stack up vs. the rest of your industry today.