Publishing a landing page is an awesome campaign milestone, and it’s so sweet to see conversions start to roll in. But how should we evaluate a 3% conversion rate for a SaaS page? Is a 2% click-through rate on an ecomm page something to celebrate?
Industry-specific benchmarks from thousands of Unbounce pages help gauge our performance vs. other marketers and narrow in on opportunities to optimize our conversion rates. To better understand how your performance compares to the average, we’ve made it easier to find these insights. Once you have enough traffic you’ll find them by hovering over your page ranking.
These insights include:
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The page’s conversion rate
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The average conversion rate in the page’s selected industry
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An estimated conversion rate if you turn Smart Traffic on for that page. Note: This will only appear for active pages with A/B testing.
Additionally, you’ll find the option to view improvement opportunities (e.g. recommendations around traffic sources, word counts, and more). Click the ‘Help me to improve’ button to get started.
Jump into your dashboard to see how your pages stack up vs. the rest of your industry today.