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Learn how to set up Google Analytics 4 variant tracking in Unbounce

Related products:Unbounce Integrations
  • 5 September 2023
  • 2 replies
  • 131 views
Learn how to set up Google Analytics 4 variant tracking in Unbounce
Ed_Ilnicki
Unbounce Community Team
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  • Customer Marketing Strategist @ Unbounce
  • 49 replies

Hello everyone!

We’ve made improvements to variant tracking for Unbounce pages in Google Analytics 4 (GA4). This update allows GA4 users to better understand variant-specific performance with the variant_id property included for all events—including page_view, form events, and the enhanced metrics that GA4 collects like scroll and form_start.

If you’re already using GA4 with Unbounce you’ll want to take these steps to implement the update:
1. Re-save GA4 in your Script Manager

2. Re-publish all pages that have the GA4 script applied

Here is a video walkthrough of those steps:
 

https://www.loom.com/share/1813c0956519474c9e1463d11c27c627?sid=d9c4a929-8885-41f5-9332-c46dbab3926f


And if you haven’t yet integrated GA4 with Unbounce, there are detailed instructions right here for getting started, creating custom dimensions to use variant_id in reports, and tracking form submissions as conversions.

Note: It can take up to 24 hours for the updated variant tracking to populate in GA4.
 

2 replies

Adam_Lundquist
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I understand that the page itself is sent as an event, but how do I see the conversion and % of conversion tracking against this?


Adam_Lundquist
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Does this work the same with tag manager?


Reply


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