Lounge Area

Don't sweat the small talk. Connect, chat, and hang out with other marketers and SMB builders.

  • 23 Topics
  • 68 Replies

23 Topics

ColinSpensley
Unbouncer
ColinSpensleyTeam Lead, Service Support
published in Lounge Area

Stay festive this holiday season! [+Updated Support hours]

As the year draws to a close, we wanted to take a moment to express our gratitude for choosing Unbounce to grow your business throughout 2023. 🎉Here's a glimpse of what we accomplished together:🚀 Captured over 2.6 billion landing page visitors  📈 Tracked over 245 million conversions  💡 Saw an avg conversion lift of 30% on pages with Smart Traffic All of this is only possible with passionate marketers like you. 💙 In addition to these milestones, we’re also proud to have launched a range of exciting features this year, including:✨ Suggest Variants 📊 Reporting Enhancements 🖱️ Drag and Drop Apps in Smart Builder ⚡️ Speedy Domains with Entri 🔬 Unbounce LabsAnd we’re only getting started to keep improving our platform for even greater landing page success.Updated holiday support hours—what to know this festive seasonUnbounce will be closed from December 23, 2023, through January 2, 2024. During this period, our Support team will operate with limited hours, but rest assured, your need

170
ColinSpensley
Unbouncer
4 months ago
sepbaz
sepbazFormer Unbouncer
posted in Lounge Area

What are the marketing tools you can't live without?

In 1675, Isaac Newton made (arguably) his most famous statement: “If I have seen further it is by standing on the shoulders of Giants” Hey everyone, I’m Sepy, Manager of Customer Marketing at Unbounce - nice to meet you 🙋‍♂️! The quote above from Mr. Newton above reminds me of the myriad tools I’ve used over the years as a marketer. To me, standing on the shoulders of giants means leveraging marketing technology and tools to save time, and make complicated marketing more accessible. I know Isaac Newton wasn’t thinking about software when he wrote that, but hey… here we are! 😂 🗨️ Today, I’d love to know who your “giants” are! What are some of the marketing tools that have helped you see farther? What are some of the marketing tools and technology out there that you just can’t live without? Leave your replies in the thread, and let’s see if we find some commonalities amongst our community users. Can’t wait to hear your replies! PS. I’l

7
J
6 months ago
Ed_Ilnicki
Unbounce Community Team
Ed_IlnickiCustomer Marketing Strategist @ Unbounce
published in Lounge Area

Experimenting with AI marketingInterview

“Even the smartest folks can’t predict what’s next.”As AI technology advances and we as marketers have seemingly endless options to choose from, it’s easy to feel overwhelmed.AI chatbots, content generation, page design and optimization, predictive analytics 🤔 where do we start? In their conversation, Mike Kaput (Chief Content Officer @ Marketing AI Institute) and Jess Petrella (Director of Product Marketing @ Unbounce) discuss how marketers can use AI tools to augment day-to-day work.Recently, I looked at which regular processes felt the most difficult to begin. For me, it was getting the first draft of a customer profile done. Getting the first sentence often feels so daunting. So I pulled up a quick template with a general outline (thanks ChatGPT!), instantly had ideas for what I would change and jumped into my second draft. I think this saved me at least an hour, and I’m pretty excited about what’s to come. Check out the full Q&A with Mike and Jess to learn how you can use art

170
Ed_Ilnicki
Unbounce Community Team
1 year ago
JonathanStec
JonathanStec
posted in Lounge Area

Alternatives to Google Analytics 4

Hi all!Google Analytics was a great tool. Yeah sure, it left some things to be desired, but for a free tool that integrated with so many platforms, I couldn’t be happier.Now, we are being forced to Google Analytics 4...not sure if I missed something here, but it is not for me. In addition, the code slowwws every site load time down that I have managed.Does anyone else feel the same? What alternatives do you use?

1
Ed_Ilnicki
Unbounce Community Team
1 year ago
Francess
Francess
asked in Lounge Area

CAN SOMEONE HELP ME REGARDING SNIPPET CODE?

Hi, this is my first time to use unbounce platform and II just want to ask a question regarding the tracking code. In the website builder is there a tracking code (setup code) snippet in the head section?. If not, can someone assist us on how to install the tracking code snippet on our head section so that we can activate loqate data validation?.  Thank you for your help.

1
phildilello
Unbouncer
1 year ago
sepbaz
sepbazFormer Unbouncer
posted in Lounge Area

How do you stay educated on Marketing & Business?

Hello my fellow marketers, business owners, employees, and team members! I am putting together a big old list of pro-D resources for myself and my team, and I thought this would be a great place to solicit some help. Can you please leave a comment with your answer to the following question? Where do you go when you want to increase your business or marketing IQ? Is it podcasts? Blogs? Online courses? Physical classes? Events? If so, which ones? Please provide links to your top resources so I can put together a master list! Thanks a lot!

4
kloe
1 year ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in Lounge Area

What's your title?

Hey everyone, I’d love to hear your thoughts 💭 Something landed on my radar today and I wanted to see if anyone has feedback regarding job titles in the world of digital marketing. While doing my daily scroll of LinkedIn I saw my buds at Webistry (@Stefano and @Jonathan) just onboarded a few new members to their team and their job titles are Conversion Designers. I think it’s a good way to discern what they will be designing for – and when you’re building landing pages that convert, this is an extremely important criteria to distinguish. For the rest of the community, what are your job titles? Have you seen any in the wild that made it easier (or more difficult) to distinguish what the role was? Do you find job titles should be more specific or less specific in order to find the right candidate? There’s also this post from a few years ago where we ran into this situation, but it’s 2020 so there’s got to be some new job descriptions out there. Looking forward to hearing from so

7
colinsa
3 years ago
S
Suncoast37
posted in Lounge Area

Digital Marketing Degree or Certifications

Hello everybody. I wanted to ask this to people already involved in the marketing field. I was thinking on getting a degree or at least get certified on fields related to digital marketing. When it comes to the degree, my main concern is putting money into the hands of teachers that perhaps are outdated, or have never done any marketing and only teach theory. I know that this is an investment, but at the same time I would like to get the most out of the money I will spend on this. Moreover, I have noticed that several top blogs like Hubspot, Content Marketing Institute, Copybloggers, and so on, have different resources such as academies. I’m 37 years old and this is something I’m very interested in, which is why I reach out to you experienced marketers for your feedback. I would like to gain the knowledge and the confidence to push my business ideas forward and be able to market them successfully. Thoughts, opinions, all kinds of feedback is welcome and trust me, highly appreciated. Th

7
Adam_Smartschan
3 years ago
Jonathan
Jonathan
posted in Lounge Area

Ecommerce UX and Landing Pages

Hello Unbounce community! Hotjar is hosting a 5-day event called ECOMMERCE UX LIGHTNING TALKS. 5 days. 5 talks a day. 5-min each. The event will cover great tips from industry experts touching on ecommerce, optimization, & UX. I’ll be specifically covering the topic of Ecommerce Landing Pages in the context of Facebook Ads. You can signup here!

1
Jess
Unbouncer
3 years ago
JenChin32
JenChin32Former Unbouncer
posted in Lounge Area

Agency Offering Assistance to Small Businesses? We Want to Hear From You!

👋Hi folks, I’m Jen, the Social Media/Community Manager at Unbounce, with a special ask from our Community: Recently we created an SMB Care Package where we compiled new resources from the tech community and government to help small businesses transition and thrive online. Our team is also prioritizing pushing out new content dedicated to helping educate those new to digital marketing with pieces explaining how brick-and-mortars can get started online quickly, or how to build an email list from scratch. However, small business owners still have a million and one other things to focus on right now and could use a little extra help. That’s why we’re looking to connect small business owners in need with experienced agencies who are offering specific packages or discounts for SMBs. Share how you or an agency you know can help SMBs during this time. 👇

2
Kyle.C
3 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in Lounge Area

Do you have a Squarespace website?

Hi everyone! I received a request from @Jen_Pepper, the Senior Content Manager over at Unbounce, asking about folks who have Squarespace websites, but augment their marketing efforts with Unbounce-built landing pages? Is this you? Is this someone you know? We’re looking to create a post featuring customers in this situation and would love to hear from you. Give me a shout in the comments section below and I’ll reach out to you directly 👋 See you in the forums! -Jess

2
Randy_Thomae
4 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in Lounge Area

What's your all-time favourite Marketing campaign?

I just love this conversation to hear what inspires marketers. I was (am) a huge fan of Mad Men and I loved watching the ideation that went on behind the scenes of coming up with timeless campaigns. This is my personal favourite: I love that they leveraged whichever celebrities or athletes were popular that year ensured that this would be a timeless ad. I’d love to hear what the @Unbounce-Experts, @NickPetersen, @Rory_Johnston, @Meghan_Cooney, @Kristina_Waters, @Stela, @Tim_Besecker have to add here. 🙂

8
cameron_calder
4 years ago
Hristian
Hristian
posted in Lounge Area

[How To] Revise, adapt and grow

Uncertainty is all around us these days. Marketing is in kind of freefall, campaigns are being paused, companies and agencies are restructuring and unfortunately letting people go, budgets and priorities are shifting by the day. This post, however, is meant to inspire and hopefully give you concrete steps you can take today so you have a better chance of growth in the future. Embrace it, revise your efforts in order to adapt and lay the groundwork for growth when the time comes. Make no mistake about it - things will get better. It won’t be the same, back to “normal”. What we consider normal is changing and will continue to evolve in the weeks and months to come. However, what you do now, today and in the near term feature will set your business trajectory. Before we dive in, a bit of background on where these suggestions and steps are coming from… My name is Hristian and I’m the founder slash chief conversion craftsman at revise.agency A small-ish agency that specializes in conversion

3
Finge
4 years ago
Marketplace
Marketplace
posted in Lounge Area

Should I be using Unbounce?

Hello, If this post should go elsewhere, please let me know! We want to create a landing page for an online business coming in three months. The purpose is to inform, generate interest, capture emails, and create an interested market. Given that we just need one page, is Unbounce the product I should be using? (I noticed some people on here ask for feedback on other platforms, such as Kickstarter, in this community). Any feedback or direction would be appreciated! Thank you.

1
Nicholas
4 years ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
asked in Lounge Area

Dynamic Text Replacement in the wild!

If you have a couple seconds to spare… Do you use Dynamic Text Replacement? Yep Nope 0 voters If you answered “yep”: How do you use it? If you answered “nope”: Any reason why? I want to get a bit of a gauge from the community here to see if there’s room for some discussion around DTR and how it’s being used in the wild. Some clarity for folks who are unfamiliar with DTR (or didn’t know they could use it in Unbounce!) 👉 Dynamic Text Replacement lets you alter the text on your landing page based on external variables you can attach to the URL. Fellow Unbouncer @Maggie_Crowley does a much better job at explaining how DTR is used to boost your campaigns in Unbounce in this short video: Would love to hear your comments! If you have 'em, hit reply 👋

12
brandonh
4 years ago
Nicholas
Nicholas
posted in Lounge Area

Mixpanel, Amplitude, and Heap + Unbounce?

Does anyone here use a user analytics tool such as Mixpanel, Amplitude, or Heap along with their Unbounce landing page campaigns? If so, I’d love to hear how it’s working for you and also which of these tools you prefer. They seem to be the three big players in this space at the moment.

0
Nicholas
4 years ago
H
Hey_you_2020
posted in Lounge Area

How to find a profitable niche to market myself as a specialist?

Is specializing in building landing pages for instr infleuncers considered a niche ? Is specializing in building landing pages along with digital sales materials for Instr influencers considered a specialty ? Is specializing in writing landing pages for brands or , say, health care considered a niche or a specialty ? Thanks in advance.

0
H
5 years ago
colinsa
colinsa
posted in Lounge Area

CTA Conf: Implementing Oli's Blog Navigation

Hello Unbouncers! Recently at CTA Conference @Oli_Gardner gave a great talk on how to better convert blog readers. I saw the initial change with removing the standard navigation for a much more product and conversion focused header several months ago and discussed with my team. After creating our finalized mockup I sent it around the office and to our SEO team for feedback. Everyone internally was on board, but our SEO team has several concerns with removing the navigation. We may keep the root blog link and categories with our normal navigation, and also keep all links in the footer of each blog page for linking. Community Question: What do you think of a strategy like this, and how to you see it affecting SEO in comparison to conversion? I’m also interested in a proper way to test this? Unbounce Question: How has this change affected your SEO and ranking on the blog? Have you placed any hidden navigational links, headers etc. to help maintain the SEO? Or was this minor and the uplif

1
Andrew
5 years ago
Phillip
Phillip
posted in Lounge Area

Recommendations for Session Recording Tools (Fullstory, ClickTale, SessionCam...)

I am looking to improve my A/B testing strategy using session recording tools. I want to validate hypothesis by observing user behavior on my pages. What do you use?

5
Phillip
5 years ago
Nicholas
Nicholas
posted in Lounge Area

Social Proof Widgets on an Unbounce Page?

Has anyone tested tools like Proof, Fomo, or a similar script that adds a little social proof widget to the bottom on an Unbounce page? If so, did you find that they helped conversions at all? I see these types of things popping up on more and more sites now.

2
C
5 years ago
S
Sharmi_Ponsingh
posted in Lounge Area

Social Media engagement

Hi, How to generate engagement on social media posts for a baby product company? Any sort of suggestions are appreciated. Thanks, Sharmi

2
S
5 years ago
Adam_Lundquist
Adam_Lundquist
posted in Lounge Area

Naming Conventions

At this point I have quite a few landing pages and am looking to organize with an effective naming convention strategy - does anyone have one that they would be willing to share? Like how do you name your pages to keep them organized?

2
Nicholas
6 years ago
LeeHnetinka
LeeHnetinka
posted in Lounge Area

This is Lee Hnetinka, What are new technologies for SEO backlinks?

Hi Guys, It’s Lee Hnetinka and want to know, What are new technologies for SEO backlinks?

0
LeeHnetinka
6 years ago

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