“Even the smartest folks can’t predict what’s next.”

As AI technology advances and we as marketers have seemingly endless options to choose from, it’s easy to feel overwhelmed.

AI chatbots, content generation, page design and optimization, predictive analytics 🤔 where do we start? In their conversation, Mike Kaput (Chief Content Officer @ Marketing AI Institute) and Jess Petrella (Director of Product Marketing @ Unbounce) discuss how marketers can use AI tools to augment day-to-day work.

Recently, I looked at which regular processes felt the most difficult to begin. For me, it was getting the first draft of a customer profile done. Getting the first sentence often feels so daunting. So I pulled up a quick template with a general outline (thanks ChatGPT!), instantly had ideas for what I would change and jumped into my second draft. I think this saved me at least an hour, and I’m pretty excited about what’s to come. 

Check out the full Q&A with Mike and Jess to learn how you can use artificial intelligence to your full advantage.

What has your experience been like with AI marketing tools?