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Industry Best Practices & Strategy

Industry Best Practices & Strategy

Discuss your most effective marketing industry tips and business strategies, and what works best for your campaigns.

104 Topics
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104 Topics

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carla.lynnManager, Customer Marketing @ Unbounce

published in Industry Best Practices & Strategy

Watch—Build a shoppable page in minutes (live demo)Webinar

Need to get a quick-win summer sales campaign live—like ASAP? What if we told you that your ecommerce landing page can be online and firing within minutes? (Yes, minutes!)Watch our live demo session and see how we build and launch an ecomm landing page in minutes using Unbounce’s Smart Builder. Why stop there? Build along with us!Watch the recording: 🍿

1491

9 months ago

JessFormer Community Manager @ Unbounce

posted in Industry Best Practices & Strategy

carla.lynnManager, Customer Marketing @ Unbounce

published in Industry Best Practices & Strategy

[Ebook] Achieve A/B testing success—without the stress

Want to take your landing page campaigns from good to great with A/B testing? How about starting off with a handy list of 20 things you can A/B test on landing pages to improve conversions and get better results?That’s right, we’re here to make testing a breeze with our latest ebook, A/B test, without the quest: your roadmap for peak performance (without the guesswork). Download your A/B testing ebook here In this ebook, you’ll learn:How to get started with A/B testing and improve conversions instantly. How A/B testing can help you face marketing challenges, like being strapped for resources. How to make experimentation part of your team’s DNA.Got any A/B testing burning questions? Comment below and get the conversation started!

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1 month ago

carla.lynnManager, Customer Marketing @ Unbounce

published in Industry Best Practices & Strategy

Watch—Run landing page A/B tests with ease (Webinar)

We get it—creating a high-converting landing page can feel like you’re Indiana Jones on a quest through the digital jungle. You’re juggling limited marketing resources, overly complex tools, and opinions on what will convert from every corner of the office. A/B testing offers a data-driven path to higher conversions, yet it's often mistaken as the villain with a reputation for bringing more barriers than benefits. But here's the good news: when done right, A/B testing can become your simple (yet effective) secret weapon for better performance (because smarter marketing relies on data, not opinions or gut feelings). Watch our latest webinar with Alex Nazarevich, Unbounce’s VP of Growth Marketing and CRO wizard, to discover the secrets to effortless landing page A/B testing and get on the fastest track to higher-performing campaigns. Here’s a preview of what we covered in the session: The importance of A/B testing: Discover why A/B testing should be an essential part of your landing pag

1150

2 months ago

Shaurya_Kanoria

posted in Industry Best Practices & Strategy

What is a good audience size for FB/Instagram ads? Does anyone have an answer?

Hi, When starting out my Facebook campaigns I am often confused about what is a good audience size? Facebook seems to say that the audience is defined when there are 5 million people in the audience and also when there are 500K people in the audience. I have often seen better results after reducing the size of my audience but then the problem of scalability comes up. So can anyone here help me understand what a good audience size is to test out different audience assumptions ?

4 months ago

athorburnwattSenior Multimedia Designer @ Unbounce

published in Industry Best Practices & Strategy

Everything you can do with Unbounce—in under 5 minutes ⚡️

Starting your 2024 planning and wondering how Unbounce will fit into the mix?You’ve driven countless conversions using Unbounce, and we’re committed to helping you get even better results next year with: High-converting landing pages, popups, and sticky bars Supercharged copywriting, design, and optimization using AI tools ✨ 2+ billion conversions and over a decade of expertise built into one powerful platform Our latest demo video showcases how Unbounce helps get the best results out of your marketing. Check it out:Here’s to smarter marketing in 2024! 🥂

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4 months ago

Ed_IlnickiCustomer Marketing Strategist @ Unbounce

published in Industry Best Practices & Strategy

Watch—Launch your holiday promo in minutes (live demo)

Need to get your year-end campaigns live—like ASAP?What if we told you that your campaign can be online generating leads, clicks, and sales within minutes using Unbounce’s Smart Builder? Watch our live demo session and see how we build and launch a Black Friday campaign in 30 minutes using Unbounce’s Smart Builder. Why stop there? Build along with us! Here’s a preview of what we covered in the session: How to build seasonal landing page campaigns—quick. How to style your landing page in record time to match your brand guide—and ensure it translates across all screen sizes. How to kickstart your optimization strategy with landing page variants created with the click of a button. Watch the recording:

5370

5 months ago

MHowell

asked in Industry Best Practices & Strategy

IP address collection

Are there any third party services that we can use to collect IP address for people that went to my landing pages and left before completing a form submission?

7 months ago

carla.lynnManager, Customer Marketing @ Unbounce

published in Industry Best Practices & Strategy

How to build a landing page with Smart Builder (Watch + build along!)Tutorial

Have you met Smart Builder—Unbounce’s next-gen landing page builder? Smart Builder is the ideal solution for those looking to get a page up and running in a flash thanks to templated sections, full page copy generation, and plug-in apps.Here's everything you need to know to get started:Build along with the tutorial! We’ve attached all the assets we’ve used in creating this landing page for you below. ⬇️

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9 months ago

Ed_IlnickiCustomer Marketing Strategist @ Unbounce

published in Industry Best Practices & Strategy

1000s of ideas to boost your marketing with Unbounce’s refreshed content libraryNews

Hey everyone 👋🏻There are endless resources out there about how to squeeze all of the juice from your marketing efforts. To filter out the noise, our team has refreshed the Unbounce content library so you can level up your marketing game in one place. 🦾Explore the Optimize section to get more leads and sales at every stage of your campaign with tips on variant creation, click tracking, and using AI for your CRO strategy. Interested in how AI is shaking up your industry? Check out our AI marketing section with content like our new podcast, Unprompted, where our CMO, Pete Housley, is joined by in-house and guest experts to explore the latest trends and ask big questions about the future of marketing. Or check out dozens of landing page examples from marketers just like you for ebooks, webinars, and events to jumpstart your next campaign. And the content doesn’t stop there!Let our Senior Visual Designer, Ana, give you a 1-minute tour of the new library before you jump in:Whether you’re

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9 months ago

Stats888

asked in Industry Best Practices & Strategy

Best way to see source of traffic to each Unbounce landing page

Is there a way to have a single Unbounce landing page but see the source of the traffic sent to it from multiple paid ad sources (Google, Bing, Facebook)?

9 months ago

Ed_IlnickiCustomer Marketing Strategist @ Unbounce

published in Industry Best Practices & Strategy

Stuck between builders? Start with these recommended use casesF.A.Q.

If you’re about to create a new landing page and wondering if you should use Classic Builder or Smart Builder then I’ve got some recommendations for you. Some great customer examples I’ve seen for Smart Builder are: A one-time registration page for a conference A recyclable onboarding page for new users Shoppable product pages using the Stripe and Shopify apps Testing demand for a new product concept with the PreProduct app In short, Smart Builder is the right option if you want to get a simple landing page up and running fast using templated sections, full page copy generation, and drag-and-drop apps. If you’re looking for full control with custom scripts or pixel-perfect layout control for your in-house designer then Classic Builder is your best fit.Prefer to see each builder side by side? Check out this video walkthrough: Looking to try Smart Builder for your next campaign? Get started right here.

823

10 months ago

valk

asked in Industry Best Practices & Strategy

API acccess

Hey there! I am not a complete newbie but a novice at APIs. I am currently trying to use Postman to pull data I am needing from my Unbounce account. I have tried to run API for a list of pages from my account id and I am returning 0 pages as my result. I thought because I have a paid account through another company that I may have to query the subaccount pages and I also return those as 0 Anyone have a similar issue?Account queryNumber of pages in my account

11 months ago

Ed_IlnickiCustomer Marketing Strategist @ Unbounce

published in Industry Best Practices & Strategy

Learn how this consumer credit company is getting conversion rates of 23% (and climbing!)Interview

Introducing another awesome customerMeet My Debt Plan. They’ve been experimenting with their landing pages to reach their goal of a 30% average conversion rate. Here’s their story:My Debt Plan provides consumer debt advice in the UK. They have over 25 employees helping individuals stuck in the cycle of spiralling debt. Joined Unbounce: August 2022 Plan: Concierge Goals: Find qualified leads Landing page needs: A fast way to launch campaigns and increase conversion rates Here’s how the team generated over 3800 leads and average conversion rates of 17% in eight months.Pro tip: automatic email notifications are a great way to send lead info directly to your sales team or clients, and you can set them up in minutes. Check out this 2-minute walkthrough video and learn more in this article. Getting started with UnbounceCharlotte Trotman signed up for a Concierge plan, which included tailored onboarding, page recreations, and ongoing 1:1 strategic support via the Concierge team. “We si

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1 year ago

MBismark

posted in Industry Best Practices & Strategy

Dynamic Section or Box Height for Leads Hook Decision Tree

Hello, Has anyone have a way to make a Section or Box height automatically adjust for a Custom HTML containing Leads Hook Decision Tree? I’ve tried everything I can find but to no avail. Hoping someone can help me solve this issue. Heads-Hook1484×869 57.1 KB As you can see in above image. I am trying to get the section where the decision tree is located adjust its height automatically to the height of the decision tree form and not overlap on the blue section below it. Anyone have a simple fix for this? Appreciate any help. Thank you!

1 year ago

athorburnwattSenior Multimedia Designer @ Unbounce

posted in Industry Best Practices & Strategy

Bringing an agency customer story to life: Turning a blog post into a compelling video

Hey there 👋🏻 My name is Alana and I’ve worked at Unbounce as a multimedia designer for a few years.A couple months ago, my content creator colleague shared a customer story recording with me and asked me to help turn it into a multimedia piece for the blog… and I’ll admit, I wasn’t exactly sure what was expected!The low quality Zoom recording with agency owner Jeff Taylor, 40 min long, was surprisingly fascinating. I listened to it in one go while taking notes. Since then the interview’s been turned into this amazing blog post. But how to turn this recording into a compelling brand video when the customer had his camera off the whole time? 😅My team and I decided to pitch a Customer Story Videos Program because at times, words alone cannot capture the impact a product has on people. The idea was to use motion graphics (templating designs where possible) to convey the customer’s story and showcase the power of our tools.Here are some of the project’s highlights:Like the blog post, we

1 year ago

Ed_IlnickiCustomer Marketing Strategist @ Unbounce

published in Industry Best Practices & Strategy

Climbing New Heights with Value-Based LeadershipInterview

“One of the best ways to deal (with) and manage change and work with your people is to be open to experimentation and iteration ... being clear on the problem you are solving and having a clear understanding of the goal."Coming hot on the heels of International Women's Day, our CEO, Felicia Bochicchio, joined Aydin Mirzaee on the Supermanagers Podcast to discuss the importance of building a 'people-first' organization.Listen to the podcast here.

1 year ago

sewheidi

asked in Industry Best Practices & Strategy

Maintaining SEO traction when converting a Wordpress Page to an UnBounce Page (using the plugin)

I have 30k+ in organic traffic monthly via google search. However, conversion to email sign up has steadily dropped over the years from about 7% to ~3%. I want to get that back up, but need a tool like UB to test / optimize.I see there’s a Wordpress plugin. After talking with support, I have confirmed that with the plugin will use my existing WP domain (not a subdomain). I was thinking I could take my top 3 or 5 pages, essentially translate all the content (blog post-esque) into the UB page via the WP plugin and quickly test and optimize. I would keep the same URL structure (unpublish the WP page and publish the UB page with the exact URL), transfer the content / headers / meta verbatim, and make the pages as identical as possible.My concern is in losing my SEO traction. A few of my top pages get ~3k visitors a month. If I switch these to UB, I am worried I’ll lose that traffic.I realize there may be a dip initially while Google re-crawls the pages, but will it recover?I can test on a

1 year ago

CaoimheMarketing Manager, GTM @ Unbounce

posted in Industry Best Practices & Strategy

Layoffs, budget cuts, business feelin’ rough?

Hey Unbounce Community 👋Lets be honest, the forecasts for 2023 ain’t lookin’ so hot. We’re talkin’ limited budgets, smaller teams, and less time to tackle tasks.As a marketer your job just got more challenging, but that doesn't mean you're out navigating these uncertain times alone - we've got your back.We’ve pulled together a few of our blog posts to help you continue to achieve growth, even when things are lookin' rough:🚀 How to increase email subscribers:https://lnkd.in/g4mRgzX🚀 Easy ways to ensure your sales pages are optimized:https://lnkd.in/g85n-jk🚀 Optimize Your Landing Page Checkout Process with These 5 Tips:https://lnkd.in/d3xCk8-P🚀 What Causes High Bounce Rates—and How to Fix Ithttps://lnkd.in/gmfSfPMi🚀 How to Build and Optimize CTA Buttons That Converthttps://lnkd.in/gjM626vB🚀 3 Simple Landing Page Tweaks to Help Boost Your Saleshttps://lnkd.in/dEdGgwVS🚀 Boost Your Email Conversion Rate With These 3 Essential Tipshttps://lnkd.in/guYEUNjn

1 year ago

office24by7

posted in Industry Best Practices & Strategy

Why is SMS Marketing Efficient for Reaching Your Customer?

Customers might be hard to reach because of their short attention spans. It's a continual struggle for marketers everywhere to get their message through, get noticed, and increase revenue.The backbone of every successful company plan is a well-considered marketing strategy that prioritizes consistently and effectively reaching your target audience. It's more effective to reach out to a certain demographic and uniquely communicate with them.In the marketing world, SMS Marketing is a hot trend. Initiate conversations, encourage service purchases, and promote your business by sending out mass texts to clients' mobile phones in the thousands. But did you know that SMS Marketing may provide incredible benefits for your company?We'll explore eight common SMS Marketing elements in this article.Targeted Outcomes:SMS Marketing is a reliable and timely method of getting your message to your audience. Due to the high volume of messages sent and received daily, SMS has quickly become one of the mo

1 year ago

tgriffiths

asked in Industry Best Practices & Strategy

Server-Side Event Tracking

We are looking to build a landing page that has a form that just includes phone number. The company I work at uses Segment CDP and needs this data to track server-side (via HTTP API). Is this possible in Unbounce?

1 year ago

CaoimheMarketing Manager, GTM @ Unbounce

posted in Industry Best Practices & Strategy

Landing pages vs websites...Which should you use? 🤔

So you’re planning a marketing campaign, where should you send your ad traffic? Let’s take a look at your options: your website or a landing page? 🤷‍♀️ Websites — despite being important to marketing for a whole buncha reasons—have lots of distractions and destinations that detract from your campaign goal. Without a singular focus, your visitors can end up feeling lost. 🧭 And who wants that? Landing pages on the other hand are laser-focused on your specific campaign goal. 🎯 When someone clicks your ad or email, landing pages immediately show them the next thing you want ’em to do. They can also be customized with super familiar messaging tailored to every one of your ads. The bottom line is, when you send visitors to your website, you’re missing out on conversions. Landing pages lead your customers directly to the thing that matters—faster than ever. 🙌 Want to learn more? We’ve put together this resource which breaks down the key differences between landing pages and websites ➡️ h

1 year ago

AmandaHead of Community @ Unbounce

published in Industry Best Practices & Strategy

Break free from AI skepticism with learnings from 400+ small businesses

When we surveyed more than 400 small businesses across North America, we expected to hear a little skepticism about AI. 🤔We thought a lack of time, budget, and the right skills might be keeping them from using AI to optimize their campaigns and supercharge their marketing. Who’s got time for new tech?But the plot thickens. This is what we *really* discovered:➡️ 1/3 of small businesses have already adopted AI marketing tools to support their marketing.➡️ 95% of AI adopters say AI has reduced their need to hire additional marketing staff.➡️ 82% of AI adopters say AI is helping their companies accelerate their revenue.We’re thrilled to share the The State of AI Marketing for Small Business Report, full of proprietary insights from these 400+ small businesses across North America, highlighting how they are using AI, which types of digital marketing they are using to attract customers, the future impact of AI on the marketing industry, and more. When it comes to AI, small businesses aren’t

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1 year ago

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