Hi @fffmarchand 

That’s a good question.

Right now we are not really  doing much but our landing page don’t really depend on it.

Has Unbounce any plan to have a new GA integration for the classic version ?

@julien_level Thanks for the feedback! We’ll be communicating all of this soon. :) 

We’ve updated our primary site for GA-4 using MonsterInsights Lite. Ads is pushing GA-4 hard and since we run much of our paid traffic through Unbounce, after checking the setup article for UA, I’m eager to learn Unbounce’s plans for supporting GA-4.

It’s seems we won’t have to wait for a GA 4 intégration as our DPO told us that with GDPR in France, GA will probably be considered illegal by the end of the year

As we step into 2024, getting ready for Google Analytics 4 (GA4) is essential for staying ahead in digital marketing. Here's how you can prepare:

• Create a GA4 Property: Set up a new GA4 property alongside your existing Universal Analytics.
• Event-Driven Data Collection: Transition from session-based to event-based data collection for more granular insights.
• Enhanced Cross-Platform Tracking: Implement tracking across web and app platforms to understand user journeys better.
• Leverage AI-Driven Insights: Utilize predictive metrics like churn probability and purchase probability to make informed decisions.
• Integration with Google Ads: Link GA4 with Google Ads for comprehensive campaign performance analysis.
• Privacy and Compliance: Ensure compliance with data privacy regulations like GDPR and CCPA through GA4’s built-in features.

GA4’s advanced features offer unparalleled opportunities for enhancing your marketing strategies. Embracing these changes can significantly boost your marketing efforts and drive better results.

@Tatvic Thank you for the comprehensive guide on preparing for Google Analytics 4 (GA4)! Your tips on setting up a GA4 property, adopting event-driven data collection, enhancing cross-platform tracking, leveraging AI-driven insights, integrating with Google Ads, and ensuring privacy compliance are incredibly valuable. Embracing GA4's advanced features will undoubtedly elevate our digital marketing efforts. Thanks again!

I'm preparing for GA4 by reviewing event tracking setups and considering how to transition our goals and custom reports smoothly. Currently, I use GA for monitoring user behavior, traffic sources, and conversions. I’d love to see Unbounce cover GA4’s integration with landing page optimization, particularly focusing on advanced tracking capabilities and how to leverage these for more precise insights into conversions. Looking forward to any helpful blog posts or resources!