Hi!
This is the Unbounce Community.
You can ask or answer lots of different types of questions about digital marketing in our community, but in this particular thread, I want to know…
Who are you? What’s your name, job, what are your interests? And what marketing problem are you struggling with right now?
If you’re open to sharing your problem, Unbounce employees and community members will do everything we can to help you out. There’s no judging. We’re all friends here 🙂
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Hello all, I’m co-founder of DayChamp, we’re conversion design specialists located in Montreal, Canada. I’ve been using Unbounce professionally and been a design/ppc partner since 2012. Unbounce not only provides our clients with a platform that meets their needs it also helped grow our business!
I’m also available if you have any burning questions in the area of conversion design and copywriting, optimization and just marketing in general 🙂
If you’re in MTL I’m also organizing the Unbounce Montreal Community Meetup.
Hi Brad,
My name is Arthur Stuart, and I am a demand generation specialist with an interest in experimental marketing tactics using social media, landing pages, and content marketing.
Right now, I am working with a few upstart companies to help develop their brand online. I am trying to figure out how I can scale this operation that is based on authenticity, strong CTAs, and high performance and Unbounce seems to be a perfect solution to that. I’m in the very beginning of this process and looking for insight and guidance for the best way to deliver value to my clients.
Rory, Corey, ton.bil,
Thanks for your thoughts, I would like to add to this discussion. I’m 21, about to graduate with a major in film and a minor in advertising. I’m kind of in my formative years where I would say my integrity is fairly strong. I’ve been going through school experiencing the good in advertising, and certainly the bad. There seems to be so much bad, sadly. But the truly effective advertising in my eyes has always been authentic.
Authenticity is key. I feel like we are about to experience a wave in companies that practice not just profit, but purpose. I think Unbounce may be on the forefront of that. To accomplish this they need to have a strong community, and this is the first time I have ever created an account in order to be apart of one. I did this because the email I received was in my eyes, authentic. So Unbounce, whatever or whoever came up with this idea got someone who has alienated himself from online communities to finally be apart of one. It feels pretty good, thanks for that.
I often think to myself, “the only reason I’m sitting in this advertising class is because I want to change everything about it.” Unfortunately, I don’t really have the confidence and probably talent in order to do anything to change an industry. 😃
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@NickPetersen the world needs more people like you!! Thanks so much for being so transparent about your experiences!
We definitely strive for authenticity in the Community, but ironically, we don’t have to try very hard (and I guess that’s the point of what makes something authentic.) I’m so stoked that Unbounce made the cut for online communities that you participate in, it sounds like you’ve got a lot of valuable assets to share.
I personally think you should keep telling yourself that you want to be the change in advertising, you might surprise yourself with the outcome.
I hope to hear more from you in the forums!! ☺
Cheers!
-Jess
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Welcome Dan!
So happy to have you here! If there’s a script you’re running that isn’t working quite right, feel free to create your own topic in the Technical category, and our experts will chime in to help you troubleshoot – we’re not a shy bunch. 😊
-Jess
Greetings everyone,
I am a software engineer with an understanding that marketing plays an important role in design. From my own personal experiences I understand that not only can good marketing improve a user’s experience, it can really help with figuring out how to meet the business needs in design while enhancing the users experience. I find that there is a lot of cross-over between good design and good marketing.
I’m here to learn more about what good marketing is and strategies for successful marketing. My hope is to grow my knowledge and to inspire me to start implementing what I learn in my own projects. Perhaps even in ways that take it outside of the box.
Hello there!
My name is Eugene - I am a web designer at Aamplify New Zealand. We are a marketing/design agency. I did my studies in communications before landing a job at a rental car company - horrible experience. I decided to do another year (after 4 years) of study and took up Web Development. At the end of my course I landed myself a pretty sweet job here!
I will be honest though, I am no pro designer - if anything, I actually dislike design. But I really enjoy learning new technologies. I am a problem solver!
I am here to improve my company with advanced landing pages.
Looking forward to seeing more advanced features coming out! 🙂
Hi, I’m Stephen from Hong Kong.
I’m a web developer recently turned entrepreneur. Just recently quit my web dev job and started really diving into digital marketing, as I realize making a successful internet product is probably 10% coding and 90% marketing.
I’d like to become really good at all aspects of digital marketing to allow myself to create a product and market it well. It’s my dream to work on my own internet business full-time and make a good living.
I’d probably also want to do digital marketing consulting for others to really sharpen my marketing skills as well, and get some quick wins to keep some food on table.
My challenge currently is starting at point zero at the moment, it’s sort of the chicken-or-egg problem. With no past success or case studies, I’m not sure how to get clients. With no clients though, I’m not sure how to get more practice and more success / case studies. My only current thought is doing some free work.
If Corey, or anyone has any suggestions or advice for me, I’d love to hear! Thank you.
Hi, I’m Sadhana from India.
I found unbounce when I subscribed to a webinar. I’m about a month or so old into digital marketing, conversions and SEO. Excited to learn!!
Loved your sincere, thought-out email! A great example of what genuinely trying to connect with your readers can achieve.
My name is Meghan, and I am a content marketer for Study.com. We strive to make education accessible and affordable for everyone. Our large library of materials can help teachers, students of all ages, parents, CLOs, and more. Because of our extensive offerings, we struggle to segment our users in order to effectively create targeted products and messaging for them.
We are currently trying to build out our content marketing to gain brand awareness and establish our expertise in the education space. One strategy we are using is developing a blog with helpful advice for specific audiences. Would love to get some advice on how to best go about promoting this type of material in the ed tech space without sounding “too markety.”
Thanks!
Meghan
Hi All,
thanks for the authentic email Brad, it stroke a chord.
I’m Levente from Budapest, Hungary, I head up digital marketing and customer success initiatives at an IT startup, Midori Global. We work in the Atlassian Ecosystem, our software provides professional PDF and MS Excel exporting options as well as archiving capability for JIRA and Confluence users.
Our current challenge in terms of growth is actually very similar to the one Corey kicked this topic off with 5 months ago, namely to identify people by the problems we can solve for them. Setting up buyer personas will be critical for us too.
Corey mentioned Hubspot and Unbounce working on buyer personas on the platform. How did that work out? Also, any experience working with Atlassian products in this community?
Thanks,
Levente
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Hey Rory,
What an cool niche! I’ve always been interested in law enforcement. Did an internship with the local police department when in college, and it was a blast. Accrued over 240 ride-along hours, etc.
If you ever need someone to bounce ideas off of when it comes to your landing pages, or growth hacking your blog traffic, let me know.
Hey Nicholas, sorry I just came across this response - sorry for the delay! Would love to connect with you for lunch or coffee sometime.
Thanks
+1
Happy to have you here, @ReneeSo_Rosenmann! It’s a great place to get started and pick people’s brains on the wonderful world of Digital Marketing!
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For sure Aaron. I sent you a DM to follow up. Regards.
That was several hundred percent better. MUCH clearer at every step, and worked painlessly. On-site option was clear, and Discourse didn’t try to insert its own brand. Which means it wasn’t introducing uncertainty into the process.
Done to the Unbounce standard all around. Take a bow.
Incredible. I’m so very happy to hear that! We might have to steal you for some user testing on some of our other initiatives. 😉
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Hey @ArthurStuart! Welcome! 😊
I agree, I think Unbounce is a perfect solution for that. A good place to start is by sharing your process, have you checked out our Landing Page Feedback channel? It’s a great place to see some samples of work, and follow along with the feedback they receive.
Give me a shout if you want some more resources, I’m full of 'em!
Cheers!
-Jess
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Hey Nick, awesome points! Yes, authenticity is everything when it comes to online communities. Unbounce has something very special going on here for sure.
Hi guys,
My name is Harold Tamayo. I am developing a CRO Tool named AxBizz. I am pleased to be here discussing important themes related with de CRO industry. Many thanks
hi there,
Im Dan from the UK and IM using Unbounce for my new start-up’s landing page that showcases comedy.
The page builder is great - so many options, there’s one script i can’t manage to get working though, sure there’ll be more but that’s it for now.
Look forward to using unbounce and contributing to these forums!
Dan
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Hey David! Love the evil monkey profile picture 
You’ve definitely come to the right place for marketing strategies. We also have a group of @Unbounce-Experts who never shy away from challenging conversations or questions in the forums. Here are some great posts that come to mind:
And, of course there’s our Marketing Strategy category which is full of juicy Marketing goodness!
Hope you love it here, we’re stoked to have you!
-Jess
Hi,
I have a new business selling Dog/Cat food online. Through a website, amazon and ebay. I have a great product which is a top of the range Human Grade dry food in 5kg and 12kg tamper proof buckets. The testimonials are amazing and every customer we have picked up since starting (5 months ago) is re-ordering.
My problem is that I am in a business with thousands of competitors and getting noticed, let alone making that first sale, is very difficult among’st the crowd. I imagine that this is a problem that most people find when selling on the internet but I am sure that some will have found a solution. I have a fan page and group page on facebook and post in dog/cat groups. In the next few weeks my product will be FBA on amazon which I think may help but I’d be interested in any ideas.
Thanks for reading,
Ken
+4
Hey Ken,
Interesting business! I know it’s a crowded space, but as cliched as it sounds, you just need to figure out your “hook” so that your brand can stand out. Maybe it’s the “human grade” product quality, or maybe it’s the way it’s packaged. There has to be something that makes it different from the rest.
I’d say if you’re already getting amazing testimonials though, you should do everything you can to capture those and highlight them. Try to get video content from your customers and run the videos as ads to build awareness. People love, love, love seeing authentic testimonials about products that interest them.
I would consider running a contest to capture video testimonials from your customers, and then run the best testimonials as Facebook ads, pointing to an unbounce page where new visitors could sign up for a discount off their first purchase.
Hey everyone! My name is Jake Peterson.
I run an analytics services company called Bard Analytics based out of Los Angeles with consultants in San Francisco, New York, and a few other cities in the US and Canada. We help online companies collect and analyze their data. We’ve worked with Unbounce customers many times to get them set up with a solid analytics foundation.
That typically means brining together data from various places like Adwords/Facebook Ads cost and targeting data, Unbounce page visits and opt ins, email marketing effectiveness, all the way through to a close sale in a CRM or on a website. Once the data is in one place it’s easy to automate reporting so people don’t have to spend so much time in spreadsheets 
I’m excited to answer any questions related to collecting or analyzing data, building custom reports, or doing attribution modeling and analysis. Feel free to reach out or tag me if any related questions come up!
Before starting Bard at the end of 2016 I was at a San Francisco based analytics company called Segment as their VP of Customer Success for 3 years. And before that I was a data analyst and product manager at a marketing Agency in Minneapolis.
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