Allow yourself to introduce... yourself

Hi Ben, I’d imagine that there are a lot of people who need help with their financing and don’t necessarily trust banks to help them. You could certainly use PPC to place ads next to banks and tout yourself as a more progressive solution. Of course, I don’t know the ins and outs of what’s legal in that space, but it sounds like there would be opportunity there. Also, the drawback with relying on paid advertising is that you’ll have to invest money upfront before you see a return.

If you have some capital to start with, I’d recommend reaching out to an Unbounce partner who specializes in PPC who could give you an idea of how much it would cost to get started with paid advertising. If not, you might consider writing guest posts on credible blogs about why your financing solution is superior to going to a bank, then just leaving a small CTA that directs them to you (or your landing page).

Hi Corey and all, 

I’m Stela, currently working in UK and helping a national online accountancy firm with all aspects of marketing. I’ve been designing a few landing pages, plenty of banner ads, blog headers and images for social media. I’m also running email, PPC and social lead gen campaigns with free eBooks, email courses and newsletters. Unbounce’s resources have been very useful when I needed to focus on a specific short-term project. It feels good to keep my knowledge fresh and stay on top of the latest marketing updates with your emails. For the moment I’m nurturing my skills and building experience until I can hopefully take off on my own soon. 

Best wishes,
Stela

Thanks for chiming in, Hana! Really appreciate it 🙂

Wow Stela, you’re doing a lot! And going out on your own seems to be a common thread within the responses to these emails. Best of luck to you. If you’re experiencing any challenges with any of your banner ads, landing pages or lead gen campaigns, I’d encourage you to visit us again and ask the community what they think! There are some really smart people in here :) 

Glad to have you with us.

Hi Pat, great to meet you.

It’s not necessarily unrealistic, but it’s very difficult to tackle ALL the tools and ALL the channels at once. My advice would be to strongly consider which channel makes the most sense for your business and nail it first. Once you’ve got that one channel figured out, branch out.

For example, when Unbounce was a startup with a marketing department of 1 person, Oli Gardner believed strongly that inbound marketing was the way to go, so he dumped all his effort into building the readership of our blog, writing ebooks to generate leads and building up our social media presence, so we could share our content with the audience we’ve built. It wasn’t until we got more staff that we started branching out into webinars, paid advertising, partnerships, email marketing, etc.

Anyway, only one guy’s opinion, but I believe it pretty strongly. It’s tough to do everything at once and near impossible to do everything well at once.

Hi Corey,

I’m Tami. I handle marketing for Cyzerg an IT Services and Solutions provider for Logistics companies. I love content marketing and I’m getting into the motions of inbound.

I’ve actually used Unbounce in one of my past companies ( left there about 2 years ago…) The tool was great, but I was learning a lot from your blog so I continued to follow the blog when I started working here.

Our biggest marketing problem right now is capturing website traffic and turning it into leads. What do you think about Hubspot since you’ve started using it? 

By the way, this might be because of the way our spam filters are set up, but this email landed in my Junk box. 

Hi, I’m Eric, owner of Chewy Mooey, a new and growing jerky manufacturer in Perth, Australia. Over the previous year, my focus has been on wholesale - getting my products into brick and mortar shops. I’ve now engaged distributors to handle that side of things, and I’m now looking to build out our online/direct marketing side of things. I have very little online marketing experience. I’m looking forward to learning.

Hi there! My name is Melissa, and I am brand-spankin’ new to the whole marketing and content, etc. etc. thing, so I am trying to absorb as much information as possible. What I do know is this…I’ve just made my dreams come true and I now live in a big RV with my 2 dogs, and I have a wonderful life traveling and exploring this great United States and living life to the fullest. I plan to be able to work from anywhere in my RV as I travel, and I’m starting an online presence/business where I can help others live their lives to the fullest and pursue their dreams too. So I guess the most important thing I need to know right now is How To Get Started. Thanks and nice to meet ya!