Hi!
This is the Unbounce Community.
You can ask or answer lots of different types of questions about digital marketing in our community, but in this particular thread, I want to know…
Who are you? What’s your name, job, what are your interests? And what marketing problem are you struggling with right now?
If you’re open to sharing your problem, Unbounce employees and community members will do everything we can to help you out. There’s no judging. We’re all friends here 🙂
Greetings!
I’m Kristina and I work with a smaller digital marketing agency in Mississauga, Ontario, Canada. We are a full service agency called Candybox Marketing, that offers the whole kit and caboodle to our clients. From a fresh new website, to search engine marketing campaigns, to email marketing, to building landing pages with Unbounce.
I personally am responsible for creating sweet campaigns and create targeted landing pages for our clients. As you mentioned in your email, feedback is the only way to learn. Some of our landing pages work out amazing, like increasing from a 3% conversion rate to 35% with a simple redesign, while others not so much.
Any tips, advice or even having a specialist take a look at some of the landing pages that are not working out so well, would be a great help!
Stay sweet,
Kristina
Greetings Unbouncers! I am Aaron Lee, CEO of Illuminati Studios, a digital marketing agency in Miami, FL. We are long time users of unbounce and we currently have about 2500 separate pages running. Love the platform and it has been instrumental in helping us grow our new franchise marketing service, http://mylocallight.com. We just landed on the Inc5000 list for the second time in a row based on growth of this division. Thanks for helping be part of that growth!
With so many pages, Here’s the number one feature I’d love to see added into Unbounce - shared resource library. Basically we really need the ability to have common page objects shared across hundreds of pages at the same time so that we can update them from a single source. Similar to how the script manager works currently, but applied to HTML content.
First of all, thank you for the authentic email. It made me want to connect.
Our problem is a messaging problem. Once we figure this one out, it makes sense that designing a landing page focused around the right CTA is the next step. While we figure out what the messaging should be for our Sensory Enrichment TherapyTM we are still churning out landing pages, trying to incorporate the principles you teach us.
As Content Production manager, I have subscribed and unsubscribed from my fair share of conversion techniques mailing lists. Unbounce is the only one I am still subscribed to and I am pleased with that, especially with emails like Brad’s latest.
Thank you 🙂
Hello!
I’m Leigh (Rick is the owner and Lead Acoustical Consultant) and I work as the Marketing Specialist (mostly Digital Marketing Specialist) for a noise control and soundproofing company named Memtech Acoustical and we also have a sister company, BCM Technical, that specializes in pipe insulation.
Most of our business is done with other businesses so learning B2B marketing of such a special niche has been quite a challenge.
I have been able to increase opportunities greatly as well as website views but for this industry is hard to gauge what works best.
Help, please!
Thanks!
Buna Corey Dilley am apreciat foarte mult intentiile tale sincere ,de aceea m-am decis sa raspund la email .Eu in 6 luni intentionez sa lansez un blog axat pe dezvoltare personala ,marketing si comunicare. Care sunt primele 5 lucruri pe care mi le poti recomanda ? Cu respect ,Costel Arotaritei,Nederland.
I’m Rand Strauss. Ever notice that politicians aren’t accountable to us? It turns out no one ever defined accountability, much less created a system to deliver it. A system in which politicians can deliver accountability (agree to goals, account for what they’ve done, make promises), and voters can do our part (guide them and propose goals, expect results, hear their progress and promises, and judge them.) We, at PeopleCount.org, have designed this system and are close to launching.
We’re close to starting the awareness and evaluation stages. We have some partners with a million members who’re willing to invite them to try our site. We’ll need to fashion effective emails.
We’re working on an explainer video. ( http://PeopleCount.org/promo/1 , if you’d like to give some feedback. )
+4
Hi Kristina, welcome to the forum! I like the name of your agency. Very catchy.
As you mentioned, if you ever want a critique of your landing pages, feel free to post one here on the forum and you’ll certainly get some great feedback. Those are my favorite types of posts to respond to.
Best of luck with your marketing efforts!
+4
Hey Aaron,
Nice to see a fellow South Floridian here on the forums. I’m based in Boca Raton, so just a hop, skip, and a jump from you. Congrats big time on the Inc5000 ranking!
Sounds like you’re doing some pretty impressive stuff with Unbounce. Looking forward to learning more about it.
+4
Hey Meghan, welcome! I used to be a subscriber to Study.com during my college years. It was very helpful, and I’m sure it’s only gotten so much better since then.
Are you using Unbounce currently as part of your lead generation/customer acquisition strategy?
+1
Hey Aaron!
That is AWESOME to hear, congrats on making the Inc500 list, for the second time in a row!? Unreal.
That is incredibly valuable feedback, regarding shared page objects. The best way for this idea to gain traction is to create an “Idea” post where other members of the Community can vote on it. Someone has brought this forward, and there’s quite a bit of momentum behind it, hit “vote” on this article and it’ll speed up the process of adding this to our product timeline.
Thank you for sharing your success story with us, we’re glad to be a part of it.
Happy Friday 🙂
+1
I’m so glad we’ve made it into your email good books.
Also, you’re in the right place if you’re ever feeling like calling on the Community for feedback, that’s one of the best features about it (in my opinion).
Be encouraged to share your landing pages, there’s tons of experts who are happy to give feedback.
Happy to have you here! 🙂
+1
Hey Rick!
You’re in the right place to ask for help 🙂
I found this article that might provide some useful information in regards to B2B marketing (which I know can be extremely tricky). Give this a look and let me know what you think:
http://unbounce.com/ppc/is-paid-search-effective-for-b2b/
Also, feel free to create a separate post calling out all B2B marketers, I’m sure there are a lot here who have some insights they could share. 🙂
Very glad you liked the email Meghan Ñ thanks for joining us here!
If you’re already conscious of not sounding “too markety,” you’re already thinking a lot further ahead than many! I’d recommend checking out _The Conversion Marketer’s Guide to Landing Page Copywriting _by Joanna Wiebe, which will teach you more about how you can write about your product in words that your audience will relate to.
Hope it helps!
One thought. Only way to sign into this forum is via FB, G+, or a service I don’t recognize. Explaining what Get Satisfaction is within the sign-up box (our customer support software) would help a lot, though it seems to require some sort of pre-existing account? That whole sign-up was just confusing, and for people who are reluctant to link up other social media accounts, could affect sign-ups. You might want to have someone improve that part of the sequence.
On a different topic, good advice, and good on you re: the personas. That will help.
Hi All!
My name is Rory, and I’m the Marketing Manager at InTime Solutions. We make scheduling software for public safety agencies.
We’ve been using UnBounce for about a year and a half now, and managed to make it out to CTA conference in 2015 which was a blast!
Right now our challenge is starting and growing a blog, with the aim to educate the law enforcement market on scheduling and productivity. You’d be surprised how many large police agencies still use Excel sheets to do all of their scheduling… We have some good initial traction, but are exploring ways to grow from 1-2,000 blog views a month to 5-10,000+.
Thanks,
I am a relative newbie to Social Media Marketing. There is no doubt that I am meant for this field. Though focused on growth hacking at the moment, I am also studying all aspects necessary to become an expert strategist. I enjoy writing and networking. Hoping soon to have an intern position in an agency or private company!🙂
Hey @Joe_Katzman! We just ported our Community over to a new provider named Discourse, so we have a lot more customizability around the log-in screen. Can you give the log-in another go and let us know what you think? Would love to hear your thoughts!
+1
Hey Eugene! I’ve seen you in the forums before, so I’m glad we’re finally introduced here. 😊
Thanks for being candid about your experience, I started my career in health care and now I’m an Online Community Coordinator! What a world!
We’re happy to have you here!
Are there any particular features that you’d like to see? I can point you in the right direction, and if they don’t exist yet, definitely check out the Feature Requests category – we take that category very seriously when we’re looking at our product roadmap at Unbounce.
I think it’s about 6:30AM in New Zealand, so when you see this, I hope you have a lovely morning! ☀️
+1
Hey Ken!
Welcome! Thanks so much for sharing your story here. I think this question could even live in it’s own topic within our Community: How do your market your product in a saturated industry?
I’d love to see what other members in the Community have to say about this.
Cheers 🍻
I suppose I’ll kick things off!
I’m Corey Dilley, the director of campaign strategy at Unbounce. We’ve recently reorganized our department into small squads. Each squad handles a particular stage of the Customer Journey (Awareness -> Evaluation -> Adoption -> Growth). I head up the Evaluation Squad, who’s responsible for increasing the conversion rate of people who are evaluating our product and deciding whether to start a trial. That includes both people we can reach via email and those we can’t.
Personally, my biggest challenges are mostly management related (time/people management). I think the biggest marketing-related challenges my team faces when trying to inspire leads to become customers is the ability to identify people by the types of problems that Unbounce can solve for them, then speak to them in a relevant way. Although I feel we know our customer pretty well, we haven’t had a tool like personas to rally around for quite some time, which makes it difficult to be very relevant to more than 1 type of person at a time.
We’re just now implementing HubSpot and we’re working on our personas, which we can feed into the platform, so I think that’ll help… but if anyone has any advice on how to get to the promised land faster, or if you’ve seen times when we’ve missed an opportunity to be relevant in our marketing, I’d love to hear it.
Looking forward to meeting everyone and learning more about what we’re all struggling with 🙂
Hi. I’m John from the UK. I just got your new Email in my inbox so thought I’d introduce myself. I am new to this. Like 6 months in. I am trying to change careers to become a Small Business Digital guy. I design and build websites, host them and then market the business via PPC/SEO, Social Media and Email marketing. So kind of a one stop shop.
As I said. I’m new to this so will just be lurking in the shadows absorbing whatever I can around my main job until I get this thing off the ground and it enables me to be self emplyed.
Take care
John
Hi!
Great email, Corey! 🙂
I’m Vadim from Russia. Actually I run a coulpe of small businesses focusing myself on internet-marketing side.
Unbounce blog and email list often gives great ideas to implement in my practice. So I’m here ready to learn 🙂
Best regards, Vadim
Hi!
Loved your email, Corey 🙂 I’m a Marketing Manager at the IT industry.
I really like Unbounce and the way you guys are doing things.
Keep up with the good work!
Cheers
Ana
hi there, i’m curious at how best to re-use our content (we’re a publisher) to best marketing effect without disrupting, nay enhancing, the trust and reputation in our service and brand
thanks, John
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