Hi!
This is the Unbounce Community.
You can ask or answer lots of different types of questions about digital marketing in our community, but in this particular thread, I want to know…
Who are you? What’s your name, job, what are your interests? And what marketing problem are you struggling with right now?
If you’re open to sharing your problem, Unbounce employees and community members will do everything we can to help you out. There’s no judging. We’re all friends here 🙂
Hello!
I’m Leigh (Rick is the owner and Lead Acoustical Consultant) and I work as the Marketing Specialist (mostly Digital Marketing Specialist) for a noise control and soundproofing company named Memtech Acoustical and we also have a sister company, BCM Technical, that specializes in pipe insulation.
Most of our business is done with other businesses so learning B2B marketing of such a special niche has been quite a challenge.
I have been able to increase opportunities greatly as well as website views but for this industry is hard to gauge what works best.
Help, please!
Thanks!
Buna Corey Dilley am apreciat foarte mult intentiile tale sincere ,de aceea m-am decis sa raspund la email .Eu in 6 luni intentionez sa lansez un blog axat pe dezvoltare personala ,marketing si comunicare. Care sunt primele 5 lucruri pe care mi le poti recomanda ? Cu respect ,Costel Arotaritei,Nederland.
I’m Rand Strauss. Ever notice that politicians aren’t accountable to us? It turns out no one ever defined accountability, much less created a system to deliver it. A system in which politicians can deliver accountability (agree to goals, account for what they’ve done, make promises), and voters can do our part (guide them and propose goals, expect results, hear their progress and promises, and judge them.) We, at PeopleCount.org, have designed this system and are close to launching.
We’re close to starting the awareness and evaluation stages. We have some partners with a million members who’re willing to invite them to try our site. We’ll need to fashion effective emails.
We’re working on an explainer video. ( http://PeopleCount.org/promo/1 , if you’d like to give some feedback. )
Loved your sincere, thought-out email! A great example of what genuinely trying to connect with your readers can achieve.
My name is Meghan, and I am a content marketer for Study.com. We strive to make education accessible and affordable for everyone. Our large library of materials can help teachers, students of all ages, parents, CLOs, and more. Because of our extensive offerings, we struggle to segment our users in order to effectively create targeted products and messaging for them.
We are currently trying to build out our content marketing to gain brand awareness and establish our expertise in the education space. One strategy we are using is developing a blog with helpful advice for specific audiences. Would love to get some advice on how to best go about promoting this type of material in the ed tech space without sounding “too markety.”
Thanks!
Meghan
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Hi Kristina, welcome to the forum! I like the name of your agency. Very catchy.
As you mentioned, if you ever want a critique of your landing pages, feel free to post one here on the forum and you’ll certainly get some great feedback. Those are my favorite types of posts to respond to.
Best of luck with your marketing efforts!
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Hey Aaron,
Nice to see a fellow South Floridian here on the forums. I’m based in Boca Raton, so just a hop, skip, and a jump from you. Congrats big time on the Inc5000 ranking!
Sounds like you’re doing some pretty impressive stuff with Unbounce. Looking forward to learning more about it.
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Hey Meghan, welcome! I used to be a subscriber to Study.com during my college years. It was very helpful, and I’m sure it’s only gotten so much better since then.
Are you using Unbounce currently as part of your lead generation/customer acquisition strategy?
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Hey Aaron!
That is AWESOME to hear, congrats on making the Inc500 list, for the second time in a row!? Unreal.
That is incredibly valuable feedback, regarding shared page objects. The best way for this idea to gain traction is to create an “Idea” post where other members of the Community can vote on it. Someone has brought this forward, and there’s quite a bit of momentum behind it, hit “vote” on this article and it’ll speed up the process of adding this to our product timeline.
Thank you for sharing your success story with us, we’re glad to be a part of it.
Happy Friday 🙂
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I’m so glad we’ve made it into your email good books.
Also, you’re in the right place if you’re ever feeling like calling on the Community for feedback, that’s one of the best features about it (in my opinion).
Be encouraged to share your landing pages, there’s tons of experts who are happy to give feedback.
Happy to have you here! 🙂
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Hey Rick!
You’re in the right place to ask for help 🙂
I found this article that might provide some useful information in regards to B2B marketing (which I know can be extremely tricky). Give this a look and let me know what you think:
http://unbounce.com/ppc/is-paid-search-effective-for-b2b/
Also, feel free to create a separate post calling out all B2B marketers, I’m sure there are a lot here who have some insights they could share. 🙂
Very glad you liked the email Meghan Ñ thanks for joining us here!
If you’re already conscious of not sounding “too markety,” you’re already thinking a lot further ahead than many! I’d recommend checking out _The Conversion Marketer’s Guide to Landing Page Copywriting _by Joanna Wiebe, which will teach you more about how you can write about your product in words that your audience will relate to.
Hope it helps!
One thought. Only way to sign into this forum is via FB, G+, or a service I don’t recognize. Explaining what Get Satisfaction is within the sign-up box (our customer support software) would help a lot, though it seems to require some sort of pre-existing account? That whole sign-up was just confusing, and for people who are reluctant to link up other social media accounts, could affect sign-ups. You might want to have someone improve that part of the sequence.
On a different topic, good advice, and good on you re: the personas. That will help.
Hi All,
thanks for the authentic email Brad, it stroke a chord.
I’m Levente from Budapest, Hungary, I head up digital marketing and customer success initiatives at an IT startup, Midori Global. We work in the Atlassian Ecosystem, our software provides professional PDF and MS Excel exporting options as well as archiving capability for JIRA and Confluence users.
Our current challenge in terms of growth is actually very similar to the one Corey kicked this topic off with 5 months ago, namely to identify people by the problems we can solve for them. Setting up buyer personas will be critical for us too.
Corey mentioned Hubspot and Unbounce working on buyer personas on the platform. How did that work out? Also, any experience working with Atlassian products in this community?
Thanks,
Levente
Hi All!
My name is Rory, and I’m the Marketing Manager at InTime Solutions. We make scheduling software for public safety agencies.
We’ve been using UnBounce for about a year and a half now, and managed to make it out to CTA conference in 2015 which was a blast!
Right now our challenge is starting and growing a blog, with the aim to educate the law enforcement market on scheduling and productivity. You’d be surprised how many large police agencies still use Excel sheets to do all of their scheduling… We have some good initial traction, but are exploring ways to grow from 1-2,000 blog views a month to 5-10,000+.
Thanks,
I am a relative newbie to Social Media Marketing. There is no doubt that I am meant for this field. Though focused on growth hacking at the moment, I am also studying all aspects necessary to become an expert strategist. I enjoy writing and networking. Hoping soon to have an intern position in an agency or private company!🙂
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Hey Rory,
What an cool niche! I’ve always been interested in law enforcement. Did an internship with the local police department when in college, and it was a blast. Accrued over 240 ride-along hours, etc.
If you ever need someone to bounce ideas off of when it comes to your landing pages, or growth hacking your blog traffic, let me know.
Hey Nicholas, sorry I just came across this response - sorry for the delay! Would love to connect with you for lunch or coffee sometime.
Thanks
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Happy to have you here, @ReneeSo_Rosenmann! It’s a great place to get started and pick people’s brains on the wonderful world of Digital Marketing!
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For sure Aaron. I sent you a DM to follow up. Regards.
Hey @Joe_Katzman! We just ported our Community over to a new provider named Discourse, so we have a lot more customizability around the log-in screen. Can you give the log-in another go and let us know what you think? Would love to hear your thoughts!
That was several hundred percent better. MUCH clearer at every step, and worked painlessly. On-site option was clear, and Discourse didn’t try to insert its own brand. Which means it wasn’t introducing uncertainty into the process.
Done to the Unbounce standard all around. Take a bow.
Incredible. I’m so very happy to hear that! We might have to steal you for some user testing on some of our other initiatives. 😉
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Hello all, I’m co-founder of DayChamp, we’re conversion design specialists located in Montreal, Canada. I’ve been using Unbounce professionally and been a design/ppc partner since 2012. Unbounce not only provides our clients with a platform that meets their needs it also helped grow our business!
I’m also available if you have any burning questions in the area of conversion design and copywriting, optimization and just marketing in general 🙂
If you’re in MTL I’m also organizing the Unbounce Montreal Community Meetup.
Hi Brad,
My name is Arthur Stuart, and I am a demand generation specialist with an interest in experimental marketing tactics using social media, landing pages, and content marketing.
Right now, I am working with a few upstart companies to help develop their brand online. I am trying to figure out how I can scale this operation that is based on authenticity, strong CTAs, and high performance and Unbounce seems to be a perfect solution to that. I’m in the very beginning of this process and looking for insight and guidance for the best way to deliver value to my clients.
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