Replies posted by Ekaterina_Howard

13 Replies

drewg2009
drewg2009
posted in Landing Page Review

Looking for landing page review: lead magnet for personal music brand

I’d go with the option 2, tbh, unless I had really good reasons to believe other benefits would make a difference.

5
Ekaterina_Howard
1 year ago
drewg2009
drewg2009
posted in Landing Page Review

Looking for landing page review: lead magnet for personal music brand

OK, so if it’s paid traffic, they’re not your fans - yet.The main desirable outcome is “You get this song, for free, right now.”The rest of the points may (and I’m saying may, because I don’t know enough about your audience) actually create additional friction - if they feel that you’ll be constantly in their inbox asking them to buy stuff.2 ways to go about this:[1] Try “So what…?” to see if you can come up with a stronger list of benefits. Bear in mind they’re not your fans - so they may not feel that they want those benefits.You can make new pop punk friends in my invite only discord server → so what?You can hear your favorite covers anytime by requesting new cover songs → so what?You get exclusive discounts on pop punk merch drops, shows, and VIP experiences → so what?You will be the first to hear about new releases, behind the scenes action, shows, and more → so what?[2] Scrap the secondary benefits & invite folks into your community post-download, when they’ve had a chance to

5
Ekaterina_Howard
1 year ago
drewg2009
drewg2009
posted in Landing Page Review

Looking for landing page review: lead magnet for personal music brand

Where’s the traffic coming from? If website visitors know you (like email list subscribers), then the structure would probably work. If not, you may want to move the about section higher.In terms of benefits section: again, depending on the traffic, what are the reasons page visitors would care about Discord / VIP appearances etc.?

5
Ekaterina_Howard
1 year ago
carla.lynn
Unbounce Community Team
carla.lynnManager, Customer Marketing @ Unbounce
posted in Industry Best Practices & Strategy

This Marketer Turned Cookie-Cutter Landing Pages Into 120,000+ Leads: Find Out How

That certainly is different. My next question would be about traffic volume - if you’re testing everything, the traffic volume would have to be pretty big, correct?

4
carla.lynn
Unbounce Community Team
1 year ago
carla.lynn
Unbounce Community Team
carla.lynnManager, Customer Marketing @ Unbounce
posted in Industry Best Practices & Strategy

This Marketer Turned Cookie-Cutter Landing Pages Into 120,000+ Leads: Find Out How

Love the case study and the approach! 😍 What I’d love to hear more about, though, is the thinking behind determining the hypotheses for the initial different LPs (which is where I spend most of my time) - especially the visually different vs different messaging part.  

4
carla.lynn
Unbounce Community Team
1 year ago
sepbaz
sepbazFormer Unbouncer

Introducing 13 new apps—built during our apps-a-thon

👏👏👏👏

2921
Ekaterina_Howard
1 year ago
Jess
Unbouncer
JessFormer Community Manager @ Unbounce
posted in News and Announcements

Creating Variants - Where To Begin?

Hey @DKSander, this is a great question! I asked our Director of Data Products (yeah, the big guns) and here’s his response: Smart Traffic at this time doesn’t learn on parts of the page, it’s really about learning how different visitors react to each variant. Our other research shows copy has a larger effect than design, so you could start there, but we don’t have anything by components at this time. Here’s a useful link if you’d like to dive a bit deeper into how copy plays a big role in the conversion rates. Let me know if you have any questions/comments, I’m happy to chat 🙂 Also, if you’re using Smart Traffic right now I’d love to hear how it’s going! -Jess → Super interesting! So it sounds like SmartTraffic is potentially a better fit for big-idea testing (different angles / hooks / messaging) than for on-page-element testing (like headlines, copy around CTA, or subheads).

8
sarcta4
1 year ago
bradleysimon
bradleysimon
asked in Ask a Question

Is there a way to take a user to a conditional TYP depending on their answers in the lead form on the LP?

Nice, thank you for sharing, @Rene.Aussant! My initial thought was  trying to work in a Typeform embed - good to know it’s not necessary. 😀

3
Simon_Beekman
1 year ago
Shradha_Nirmale
Shradha_Nirmale
posted in Landing Page Review

New Education Landing Page Feedback

Getting the same issue with the page width; I’ve found this tool to be helpful: https://responsivedesignchecker.com/.Beyond that, I agree with @SeanKirby - specifcity on benefits, aligning the page flow with stage of awareness, plus it feels like a lot of info is missing (like curriculum, schedule, “This is for you...” section.Depending on your audience, they may need more info or more hand-holding to sign up for the course. My instinct is to go with a long-form sales page vs a short-form landing page (this post can help figure it out)

3
Ekaterina_Howard
2 years ago
GregorySR
GregorySR
posted in Industry Best Practices & Strategy

How do you measure the success of your landing pages?

To get to see our mortgage rates, we drive users through a flow with multiple questions to tailor the results. We also ask them to fill out a contact form, so in the end it’s a lead gen flow.In cases like these, how do you measure the success of your landing page?Do you actually measure whether they signed up in the end, or do you estimate the landing page’s job is just to get them started (and so focus on clicks from the LP)?If you do decide that you’re measuring something down the funnel, do you tend to send back the conversion to Unbounce or do you use GA or another 3rd party tool to look at which pages/variants are driving more conversions? Sounds like the steps are:LP Quiz / survey to tailor results - multiple questions Contact form to get resultsIs this correct?If yes, I’d try to keep track of metrics for all 3 steps, and count completion of [3] as the primary KPI with clicks from the LP & drop-offs during the quiz as secondary KPIs.I’m assuming your goal is to get folks to c

1
Ekaterina_Howard
2 years ago
GregorySR
GregorySR
posted in Industry Best Practices & Strategy

What does your CRO practice look like?

Not on your list of questions, but adding anyway: distinguishing betweenTests to validate assumptions Tests to optimize for conversionsMay not be relevant in your case, but I think it’s important to document the data behind tests and the level of confidence.(Inspired by “Oh, we’re A/B testing our homepage value prop to see which messaging resonates” convos)

6
Larissa_MacDougall
1 year ago
bradleysimon
bradleysimon
posted in Landing Page Review

Landing Page Review

I’d say specificity - hard for me to decide if the newsletter is right for me based on the LP copy, because it’s so generic.It may not be an issue for your traffic, though. Plus, potential subscribers can check out past issues.Another hesitation: so many topics covered - is it all going to be high-level (and, given that it’s PDFs, I can’t opt out of topics that are irrelevant).The thing that made me click through was “we share our best performing ads (and what makes them so successful)”  - definitely more appealing than “actionable marketing strategies” 😀

7
Anitadote
1 year ago
Nicholas
Nicholas
posted in Industry Best Practices & Strategy

Heatmaps and Session Recordings

Oooh, I see they have a GA integration. Have you used it? Did you like it? I’ve only used Hotjat & CrazyEgg, so there’s a little bit of  “Hm… is it too good to be true?” resistance to Clarity 😂

3
julien_level
2 years ago

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