Hey folks!
Curious as to what your CRO practice looks like. We’re pushing harder on CRO at the moment and it’s brought us back to thinking about the basics in order to get the foundations right.
Things like:
- Testing roadmap: how are you collecting test ideas, selecting, prioritising them.
- Learning agenda: how do you structure presenting test results and learnings so that your best practices evolve over time vs repeating past “errors”
- Team structure: do you have people focused solely on CRO or do they have multiple responsibilities? Do you have dedicated design/UX/dev capacity or do you work with the product team and fit into their backlog?
- Testing tools: what tools do you use to implement the tests?
- Reporting tools: do the testing tools have sufficient reporting capabilities or do you pull data elsewhere to analyse? Do you have standard dashboards that allow you to keep an eye on tests as they run?
- Time to run a test: do you figure out your expected outcome, how long it will take and stick to it? Or do you mostly look for statistical significance?
