This is really cool! Thank you for the detailed steps. Going to test it out this weekend.
I love this, Rob! I can definitely see how this would come in handy for super-targeted campaigns, like city/neighbourhood campaigns.
Hi Nicholas
Can you share how much this change effect your conversion rate
Is it possible to use this with an email list to change the landing page image and text to match the company and their industry?
At last year’s CTA conference this was discussed with Optimizely https://unbounce-1.wistia.com/medias/2tamh9wjnk
And we want to do this as well…
Hi @Steven_Wagner! You can definitely use this with an email campaign! In fact I’d say that’s the best use case for it. You’ll just need to include the URL parameter for the background in the URL link in the email. You can utilize the dynamic text replacement feature in order to change the text on the page - http://documentation.unbounce.com/hc/en-us/articles/203661004-Using-Dynamic-Text-Replacement-pro-
You’ll end up having at least two parameters in the link in the email, one for the background image and one for text. You’ll need a separate parameter in the URL for every separate piece of information you wish to change dynamically on the page.
If you find the URL is getting a bit long and messy you can always use a URL shortener to make it look a little nicer 🙂
Hope this helps!
Awesome Rob.
Is any pixel/cookie placed on the computer for the visitor? So when they revisit they get the same message each time?
For example I want to send this to a person at Coca Cola. They visit see the background and copy matching their company.
They visit the site later one (not using link from email)?
Hey @Steven_Wagner unfortunately this isn’t something that’s been incorporated into this. No cookies are placed because of the script. Since it’s set to work with URL params though, as long as someone is clicking the same link with that parameter it will display the same content.
Great workaround. Would like to see this in the Unbounce platform. I’m using it to test different Facebook Ad images.
awesome @SuperboltStudios glad you’ve found some value in it!
Can someone give me a sense of how this would work with multiple image options? That is, if I wanted to create one landing page but had different images I’d want to use depending on one parameter (for example, source = twitter, facebook, or instagram), would I need to add this JS four times, or is there a way to add “if/then” logic in the current code?
Hi Team!
I’m not sure how to append the image URL in page URL since Unbounce doesn’t allow adding "?’ or “&” in page URL.
Can anybody tell how it is working for them ?
Hi @NidhiSharma you won’t need to append the image URL into the page URL within Unbounce specifically, you only need to add it to the URL you are driving traffic to the page with.
So for example, let’s say your page is published to www.mydomain.com/page, that is the URL that will show in Unbounce, and you can’t add the URL parameters to the URL on the page overview screen in your account. This is ok though, you can add the image URL as a parameter where you share the URL for the page. So if you are using PPC or social media to drive traffic to the page you can add the image URL there. The URL you could share on FB for example would be www.mydomain.com/page?img=imageURL
Hope this helps clear things up!
Is there a script to replace an entire block of content?
IE: Let’s say I’m selling a product that offers government rebates in some states/provinces, but doesn’t in others.
Am I able to use parameters to show the corresponding block per state/province or not show a block if the state/province doesn’t have a rebate?
@Robin_Herzog
Hi I’m trying to set up dynamic image replacement, but there is an issue with the link. I’ve double checked the other parameters, my block is the good one. I’m already using dynamic text replacement, and if i understand i have to place the rest of the url after that. So let me give you an example :
https://www.mywebsite.ch/service/newyork/?x=Installation+Plumbing/?background=https://drive.google.com/file/herethedetailsoftheurlofmyphoto
This by example doesn’t work. So the ?x=Installation+Plumbing/ is my DTR, with the “x” as trigger, then i’ve put the /?background= and then the full url of the image. It doesn’t work unfortunately, unbounce takes my link as dynamic text replacement instead of dynamic image replacement. Do you have a solution ?
it’s not working 😕 i’ve contacted google gsuite assistance to make sure all is set up well for sharing the image to the public. The issue didn’t changed, you’ll find here a screenshot :
, it shows that the title is taking the rest of the link.
I’ve tried with a different service like imgur, it seems it’s better because the title is the good one but the background is black instead of showing any image. here is the example
I tried with /?background=
i tried with &background=
I’m already using DTR, so the link begins already with a /?x= something
I’ve double checked that the block is the same as the code, the block is lp-pom-block-8 like the one already mentionned in the javascript code.
Hi @SOS_HOME,
You’ll need to post a link to the actual landing page in order for the community to be able to help you out. It’s kind of hard to troubleshoot something if we can’t see the live page.
Keeping the above in mind, generally speaking Google Drive files/images can’t be embedded into a webpage. I’m pretty sure the same applies to Imgur or any other free image hosting service.
You’ll need to use a web server that you completely control and upload your images to it.
Best,
Hristian
I think the is on the hosting of the images. With google it seems like you said not possible, on imgur same thing. Now, what is the best solution for me in order to host these images. I have godaddy who is hosting my domain name, i’m not too familiar with this stuff. Having a private web server for just a few images seems too expensive for me, what would be the cheapest/best solution for hosting my images ? thanks
I’ve never set up a VPS, it not seems easy, i heard about a platform who is easy to use and offers digitalocean and other platforms. What would be the power of the vps in order not to have any latency issues with my landing page ?
I saw this, a solution named
upcloud.com but i have no idea if it’s easy to set up, for hosting images
This is the siteground offer…
And this offer from Kamatera is very interesting but i’m not sure if it’s what i’m looking for. Never set up a vps
And last, i heard it’s easier to set up, cloudways, starting at 10$/month
Why don’t you just upload the image to Unbounce?
Because on the instructions on this page, they say it’s not possible to do it directy with unbounce
Can anyone provide me with a sample for multiple image replacement. I got about 7 logos that I would like to switch out based on a keyword in a parameter called “ats”. Any help? Thanks!
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