Thanks for the followup, and we appreciate your honest feedback.
We’ve partnered with Rooster partly because they share Unbounce’s commitment to publishing helpful content that helps marketers solve problems (the Rooster blog being a good example of this), and because they stress using exit overlays responsibly (a.k.a. setting up strict targeting rules and avoiding those insulting opt-out lines).
It is true that Rooster requires credit card information in order to launch, however they do grant a full 30-day trial, just like Unbounce does.
I absolutely agree this is an opportunity for Unbounce to add a cool new feature, and we’re hoping to learn more about exit-intent technology through this partnership.