Replies posted by Ayo_Iji

4 Replies

R
RateShop_Inc
posted in Landing Page Review

Landing page not generating any leads at all

Hi! I think your issue is the offer. Your offer says, “Get Approved Now”. It seems unusual to ask a customer to get a mortgage approval within seconds of learning about your company. (Unless, things work differently in Canada.) Your call-to-action is worded as if you are attempting to do a direct sale. Typically, the rule in advertising is: “the bigger the decision the harder it is to sell directly” and thus the need for a lead magnet (as mentioned by Sean above) so that you can follow up with an email or phone call. In other words, a mortgage might be too significant to be sold in such a direct way. (I know pre-approval is quite the same as actually giving someone the mortgage, but it may still feel like a major step for the customer.) I recommend you consider the following questions: 1. Where is the customer in the decision process when they’ve used the Google keywords your targeting? It could be that the customer is still learning about their options. If so, a better offer might be

12
R
4 years ago
A
Andrew_Cauthorn
posted in Landing Page Review

Feedback on Product Landing Page

Regarding conversions: #1 I would recommend moving your lead capture form to the bottom. You haven’t given enough information to justify requesting information that early on the landing page. In the great print ads by David Ogilvy, John Caples, and countless other advertising titans, you’ll notice that the lead capture form is always at the END of the ad. I’m guessing most users just skip over your lead capture form, which then makes it a waste and an impediment to your purpose of getting the customer interested enough to request information. #2: I see only 2 benefits of your device listed on your page. Wide view allowing for larger barcode scans and Small footprint and some wire routing and mounting benefits for tight spaces. That seems sparse. Are those really the core problems customers are trying to solve? Are those your only benefits? It sounds half-hearted to me. In such a technical space, I would think that you must have 5, 6 7, … 10 or 15 other advantages and benefits. Th

6
A
4 years ago
M
Mike-MMC
asked in Landing Page Review

First Landing Page Feedback - Please

After " Protection for Hazardous Work Areas", I would put the picture: Because it shows exactly what you offer. A visitor will know he is definitely in the right place and get a visual as a secondary confirmation. After, I would put the facts under “Customizable & Scalable” because that section is filled with real facts, which tend to pull better. Your text under Innovation, Compliance, and Safety could benefit from adding facts to give stronger confirmation that you indeed do these things. For example, under compliance specifically with what. Under innovation, do you have patents perhaps to prove that? If so, you might list the names or patent numbers. Your call to action is ok, but I would suggest you think of something even harder to pass up. Like perhaps, “Save Your Company Millions in Liability And Have Us Identify Your Facility’s Biggest Risk Factors NOW Before It’s Too Late” Or “Learn The Top 3 Compliance Risks We’ve Identified After X Years In Business” and then they down

4
M
4 years ago
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raymondchou
posted in Landing Page Review

Looking for Feedback on Agency Landing Page

Agree with the above. Would definitely add more specific facts about ROI for past customers. If you don’t have good examples, cite examples from internal work. We will help you X. And then prove it with an example. For example, when client ABC came to us, they said they wanted X (the same X as above). We did ABC and helped them see a 23% jump in X in Y weeks. People just skim past generic statements. And if nothing catches the eye, they quickly go to the next provider. Facts and concrete numbers force the visitor to pause, think, and process. Of course specific numbers trump round numbers. So if the ROI was 23%, don’t say “roughly 25%” or even “over 20%”. Both will sound like you didn’t really measure it, you’re just guessing. Say precisely 23% and the reader will assume you measured this number carefully and it will make your copy more believable.

6
R
4 years ago

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