Jess here from Unbounce HQ, you may remember me from such posts as our Bulk Actions Release, Hey LADIES, and the launch of Version Control.

I’m here to bestow upon you some awesome new updates to one of our favourite new features, Convertables!

Here’s a quick explainer video for those of you who weren’t part of the Convertables Beta:

You can learn more about Convertables on our features page here.

So, what’s new?..

1. Convertables are officially out of Beta! 🎉

This means that everyone will now have access to Convertables without having to enable them in labs. Woohoo!

2. We’ve added a new Trigger: On Click

Trigger On Click enables you to trigger a Convertable when a visitor clicks an element on any of your web properties. To use this, simply enter a selector, ID, or class of the element you’d like to have trigger your Convertable. You can see the documentation for ‘Trigger On Click’ here.

3. Advanced Targeting For Smarter Campaigns

Advanced Targeting is enabled for Pro199 plans or higher. For more information on our pricing packages visit our Pricing Page to find the plan that’s right for you.

Referrer Targeting

This will allow you to show your Convertable to visitors from specific traffic sources (social, paid, organic).

Cookie Targeting

This allows you to target visitors who have interacted with other pieces of content/websites in the past.

Location Targeting

With location targeting, you can choose to show your Convertable to visitors in specific countries.

Documentation for Advanced Targeting

For more information on Convertables, feel free to chime into the comments thread below or visit our Convertables documentation page.