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Hey,


I am in a huge hole!


One of my clients uses Unbounce and for some reason, all our Quality Scores say that we have a “below average” landing page experience.


Is it the tool? Can anyone share any light on the situation?



  • We use SKAG - modified broad, phrase, exact

  • We are bidding on good relevant keywords

  • The keywords are in the ads

  • The keywords are on the landing page

  • We are paying above the first page bid, and I think the poor quality scores are giving us very bad traffic.


I have other clients who I use the same strategies and landing page tactics and we don’t have this problem.


Everything seems to be pointing back to Unbounce.


Please help me. My email is ppcdan@gmail.com. Is anyone willing to jump on a skype call ppcdan. I’ll gladly compensate you if you want.


Can anyone help me before I lose this client?


Best,


Daniel

Can anyone help at all?

Hey @ppcdan – I’m not PPC expert by any means, but perhaps it could be to do with page speed/load time?


Since Unbounce pages are ‘cloud’ software, we can only really make basic changes to speed up pages; see this for some tips: How to Speed Up Unbounce Pages?


Can you link to your page(s)? Maybe something else stand out.

@Zoe_Tattersall


Hi Zoe,


Thank you for replying. Yes, page speed is important for quality score. I will take a look at the link you provided and see if that helps.


Best,


Daniel

Sometimes QS gets stuck on how a page was “once upon a time”. Not often, but it does happen.

Duplicate the ads and wait a day or two after getting traffic and recheck. But yes, before duplicating… ensure your page speed issues are handled.

@Mark_H


Hey Mark,


Thank you for your reply. That is a solid tip.


Best,


Daniel

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