How to Speed Up Unbounce Pages?


Let me start by saying, I am impressed with how fast Unbounce pages load already, but in the pursuit of ever-improving optimization, I wanted to throw this question out to the community to see if there are any specific steps users can take to make the pages load even faster.

Shaving off a few milliseconds can make a big difference, so what do you recommend? For WordPress pages, I just use a number of different plugins, a CDN, imagine optimization scripts, etc. But for Unbounce, I’m not sure where to start with optimization.

Any ideas, tips, tricks, hacks for making Unbounce pages even faster?

Unbounce and AdWords Really Low Quality Scores

Are we talking about desktop or mobile? Because I can argue that a few milliseconds isn’t going to make any difference on desktop machines, and minimal impact on mobile.

If the page load is above 4s yeah people are going to be more likely to take off. But if its a pretty speedy page already a few milliseconds is just going to drive you bat poop crazy.

I’d recommend optimizing images before you upload in photoshop. Can you share the page in question so we can see how quick it loads? A lot of people (myself included) see red when pages load slowly and throw fits with the dev team. In truth, it isn’t really a ranking factor (per Jon Mueler from Google) it is purely a UX piece.


Hey @Joe - can you help me understand why we are getting such low QS? Is there an email I can reach you at?



You can can email me at send me a link to the page and a few select kw’s with some data from your account including clicks, impressions, ctr,
Search impression share, & search lost to rank.


Hey Joe,

Thanks for the reply. I’m not really talking about any specific pages though. Just looking for general best practices. The tip you shared about optimizing images in Photoshop is exactly the kind of thing I was looking for with this question. Thanks for the detailed response.


Another user recommended to optimize images for faster load times. I haven’t tested to see if page speed is faster when using the compressed images, but most audits that I perform flag images for slow load times. is super easy to use.


That looks very useful. Thanks!


Any special scripts you’re running?


The same rules apply to Unbounce that do to anything on the web. If you google “how to speed up your website” you’ll get tons of tuts, posts, etc, that basically all have the same to do list:

  • Minimize HTTP Requests.
  • Reduce server response time.
  • Enable compression.
  • Enable browser caching.
  • Minify Resources.
  • Optimize images.
  • Optimize CSS Delivery.
  • Prioritize above-the-fold content.

… and they all work!

But, Unbounce is “cloud” software. We do not have control over a lot of these elements. We cannot access the core code of our LPs. There’s a lot happening under the hood we can’t see and a lot of what we can see we cannot do anything about.

Really it comes down to the basics:

  • Image compression
  • Minimize your scripts
  • Minimize your CSS
  • Minimize your copy
  • Minimize embeds - this really slows Unbounce down. Not just video but custom forms as well or other 3rd party code.
  • Keep your LP short and to the point - after all it is an LP!

Personally I think Photoshop does a really good job if you know how to use the optimization tools. That is how we do it.

I do like some of these tools - TinyPNG, Optimizilla, (already mentioned above) … there’s a great list here.

A CDN, when possible, is always of benefit.

On a final a note I agree with @Joe_Savitch speed is not always a factor, especially if your pages are already fast. If you’re page is slow - you’re doing something wrong :slight_smile:

On a side note: I have seen slow pages still produces high conversions. It really depends what is slowing the site down.

Is there a way to creat a pre-loader of the entire landing page, in HTML?
Improve Landing Page Speed
Seeking Page Load Speed Suggestions
Page Speed Initiative

Hey thanks for this helpful comment :slight_smile:
What do you meant with “Minimize your copy”?
The Variant Copies? Or what exactly? (:



Hey @ibrudap I mean shortening the amount of copy on the the page.


Hey @digibomb,

What do youi mean by a CDN?

Also, would you reccomend embedding videos from Youtube or Vimeo, or is there are way to actually upload a video onto the LP to actually shave more time of loading times?