Hi,
I want to split test ads and LPs that play up the “family-run” aspect of my business. Adwords of course doesn’t give room to say much more than “Family-run Company” in the description.
But if I want to match that message in a corresponding landing page, how can I do so without it appearing corny or manipulative?
I want to put something in the tagline just below the headline. You can check out: http://refinance.certysfinancial.com/testing/ This “family” copy would replace the existing line that says “The Best Mortgage Refinance Rates”
Need ideas for the copy please. Thanks!