Is there a way to track conversions on an external link button? I currently have a button set-up to directly link to a url. I wish to track the conversions of people clicking on the link rather than having them land on a thankyou splash page or form page.
please let me know.
thanks
Yes, you can do this with Google Tag Manager, if you set the trigger as the button click, and then fire a specific type of Facebook pixel event at that time.
These resources should help:
https://www.lunametrics.com/blog/2017/11/07/implement-facebook-pixel-using-google-tag-manager/
https://developers.facebook.com/docs/facebook-pixel/events-advanced-use-cases/v2.12#buttonclicks
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