Just like dynamic text replacement, it would be very useful if you can swap an image on the page…

For instance, you have a campaign for engagement rings:

Ð As a default you have the heading as “Diamond Engagement Rings” and a hero shot of a diamond engagement ring

Ð When someone searches for “gold engagement ring” you match the heading as “Gold Engagement Rings” and you replace the hero shot with a pic of a gold engagement ring

Ð When someone searches for “tanzanite engagement ring” you match the heading as “Tanzanite Engagement Rings” and you replace the hero shot with a pic of a tanzanite engagement ring

Ð Etc.