When building a landing page, I often work with the impression that “less is more” but is it really better that way?
Usually the team or client will meet and plan the marketing campaign and we will prepare plenty of content and variants. I prefer to use the least amount of content and design elements as possible on my pages, because I don’t want to create friction for users.
But I wonder, what is a campaign or situation that would require more content and design elements on the page?
Does anyone have an example when they needed more on the page and saw success from the additions?