One of the primary tactics to higher conversions as far I can see - is to keep all the copy and call to actions simple, to the point and without potential friction - basically easy to use and read.
I’d say the issues you could have with the call to action button you are proposing to use are as follows;
- It’s too complex. It contains too much information for just a button - which could be a friction point and ultimately turn a visitor off. In comparison to the standard style of button used elsewhere on the web it wouldn’t compete I think for the reasons I’ve stated.
- All the information you are trying to convey in a button, you really would be looking at conveying elsewhere on your landing page. A clear and easily visible phone number at the top of the page maybe ? A picture of you with your name and title - and a quote from you about your service maybe ? Couple that with some great social proof in the form of testimonials and that would add some great reasons for people to actually hit the ‘buy now’ button.
Amid I would suggest you subscribe to the Unbounce blog and read this article ;
My advice would be go with a simpler button - and run some tests first - once you’ve got some data you can look at copy on the button/button colour as possible experiments and tests you can run.
Hope that helps - and looking forward to seeing your page soon !