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As past retailer, I am fascinated by conversion!The goal of my site is 2 fold:

1- Create a RENTAL for 2 weeks, 

2- Create a SALE for a $20,000 item see www.ledsignz.com .

So in few days, I will have the page up for your CRITIQUE and hopefully help.THANKS YOU & PLEASE


For now I have a question:


What you think of this as the BUY Button? 

Now here is my thinking:

1- Phone number says I am reachable, photo of person says you will be dealing with humans…

2- Too forward and can turn off customers… What you think?


Hi Amid,


One of the primary tactics to higher conversions as far I can see - is to keep all the copy and call to actions simple, to the point and without potential friction - basically easy to use and read.


I’d say the issues you could have with the call to action button you are proposing to use are as follows;



  •  It’s too complex. It contains too much information for just a button - which could be a friction point and ultimately turn a visitor off. In comparison to the standard style of button used elsewhere on the web it wouldn’t compete I think for the reasons I’ve stated. 

  • All the information you are trying to convey in a button, you really would be looking at conveying elsewhere on your landing page. A clear and easily visible phone number at the top of the page maybe ? A picture of you with your name and title - and a quote from you about your service maybe ? Couple that with some great social proof in the form of testimonials and that would add some great reasons for people to actually hit the ‘buy now’ button.

    Amid I would suggest you subscribe to the Unbounce blog and read this article ; 


http://unbounce.com/conversion-rate-optimization/design-call-to-action-buttons/


My advice would be go with a simpler button - and run some tests first - once you’ve got some data you can look at copy on the button/button colour as possible experiments and tests you can run.


Hope that helps - and looking forward to seeing your page soon !


Amit


Thank you very much for a wonderful and through response AMIT!

I agree with you on the TOO-MUCH info for a button. 

After all those are th information on the page.

Your input is very appreciated. Thank You


Great! Glad I could be of help Amid - Remember the golden rule - Keep It Simple.


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