Facebook Pixel


#1

Is there a way to track conversions on an external link button? I currently have a button set-up to directly link to a url. I wish to track the conversions of people clicking on the link rather than having them land on a thankyou splash page or form page.

please let me know.

thanks


#2

Yes, you can do this with Google Tag Manager, if you set the trigger as the button click, and then fire a specific type of Facebook pixel event at that time.

These resources should help:

https://www.lunametrics.com/blog/2017/11/07/implement-facebook-pixel-using-google-tag-manager/
https://developers.facebook.com/docs/facebook-pixel/events-advanced-use-cases/v2.12#buttonclicks