This thread is dedicated to those taking The 5 Steps To More Conversions course. If you’d like to join, we’d love to have you! You can sign up here.
Optimization is the final reason why campaign specific landing pages can convert people so much more effectively than web pages. Having a page dedicated solely to campaign traffic allows you to learn the behaviour and expectations of that specific audience and make changes to address what you’ve learned Ð without screwing up your existing website experience.
In the last email in the series, we asked you to…
Step through your most important campaign. When you get to your landing page, make a hypothesis about something you could change based entirely on what you’ve learned in this course. Some elements you could test include:
- Headline/value proposition
- Call to action copy, color, and positioning
- Using images or video for your hero shot
- Number of form fields
When you’ve made that hypothesis, take a screenshot of your page as-is and let the group know what your hypothesis is and why you chose it.
If you have any questions about where to start, what makes a good hypothesis, or how to carry out an A/B test to prove your hypothesis, ask away!