Topics started by thiago.medeiros.unu

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thiago.medeiros.unu
posted in Ask a Question

Inconstant tracking values in a Facebook Pixel / Infusionsoft funnel

I have a funnel formed by 3 pages: A, B and C. They share the same Facebook Pixel code, tracking the page View, and are showing as implemented correctly. - Page A : First page, where exists a form that submits its data to a Infusionsoft URL after clicking on the submit button. - Page B : Second page, redirected after Infusion gets the data from the page A form. - Page C: Third page, accessed by a link present in a email sent by Infusion, to the email address the user inserted in the page A form. The issue is: On Facebook Page View reports, all numbers make sense, having page A more accesses, followed by B and than C. In other words: A > B > C. But when looking at the Facebook Ads report, page C have more accesses than B, creating this sequence of quantity: A > C > B. By the way the funnel works, C should never have more acesses than B. Any idea what is the cause of this? The problem lies on Unbounce, Infusionsoft, Facebook, or a combination of them?

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Hristian
3 years ago

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