Inconstant tracking values in a Facebook Pixel / Infusionsoft funnel

  • 20 January 2021
  • 3 replies
  • 2 views
T
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I have a funnel formed by 3 pages: A, B and C. They share the same Facebook Pixel code, tracking the page View, and are showing as implemented correctly.

- Page A : First page, where exists a form that submits its data to a Infusionsoft URL after clicking on the submit button.
- Page B : Second page, redirected after Infusion gets the data from the page A form.
- Page C: Third page, accessed by a link present in a email sent by Infusion, to the email address the user inserted in the page A form.

The issue is:

On Facebook Page View reports, all numbers make sense, having page A more accesses, followed by B and than C. In other words: A > B > C.

But when looking at the Facebook Ads report, page C have more accesses than B, creating this sequence of quantity: A > C > B.

By the way the funnel works, C should never have more acesses than B.

Any idea what is the cause of this? The problem lies on Unbounce, Infusionsoft, Facebook, or a combination of them?

3 replies

Kyle.Carline

Hi @thiago.medeiros.unu

I think since Page C is from an email, it is more likely to get repeat visits. I often see emails get opened multiple times by the same users throughout a campaign.

My theory is that your users are opening the link from their email multiple times, because its the most accessible compared to their browser history for pages A and B.

T
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I considered this possibility, but in this situation, should’nt the Page View report follow the same pattern? If C is more viewed than B because of multiple clicks, both reports should show A > C > B.

I think that the problem may be one of the follow:
1- Facebook Ads checks differently than the Page View.
2- The B page or its Facebook pixel is not loading, because of some error with the redirection from Infusion, or something else like browsers blocking scripts when redirecting.
3- Unbounce blocking something because of some rule in this chain of process.

I don’t know. I’m honestly confused why this is happening.

Hristian
Userlevel 7
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Hey @thiago.medeiros.unu,

As @Kyle.Carline mentioned… emails get opened multiple times. You check your email on your phone than come back later on your desktop if something looks interesting.

Also, Facebook analytics can be a hit and miss.

I usually advice all of my clients to have a single source of “truth” and that’s usually the analytics platform (Google Analytics, Adobe, etc.).

All other tools have an interest in presenting their contribution a bit on the high side.

Best,
Hristian

P.S. Unbounce doesn’t block anything. It’s just a page builder. If the script is on the page it will fire.

P.P.S. A lot of people use ad blockers on their mobile devices. Much more so than desktop. That might be throwing the results off since those JS snippets would be blocked.

Hristian K. → experimentation-as-a-service → https://www.revise.agency/

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