Hi!
This is the Unbounce Community.
You can ask or answer lots of different types of questions about digital marketing in our community, but in this particular thread, I want to know…
Who are you? What’s your name, job, what are your interests? And what marketing problem are you struggling with right now?
If you’re open to sharing your problem, Unbounce employees and community members will do everything we can to help you out. There’s no judging. We’re all friends here 🙂
Hi All!
My name is Rory, and I’m the Marketing Manager at InTime Solutions. We make scheduling software for public safety agencies.
We’ve been using UnBounce for about a year and a half now, and managed to make it out to CTA conference in 2015 which was a blast!
Right now our challenge is starting and growing a blog, with the aim to educate the law enforcement market on scheduling and productivity. You’d be surprised how many large police agencies still use Excel sheets to do all of their scheduling… We have some good initial traction, but are exploring ways to grow from 1-2,000 blog views a month to 5-10,000+.
Thanks,
Hi All,
thanks for the authentic email Brad, it stroke a chord.
I’m Levente from Budapest, Hungary, I head up digital marketing and customer success initiatives at an IT startup, Midori Global. We work in the Atlassian Ecosystem, our software provides professional PDF and MS Excel exporting options as well as archiving capability for JIRA and Confluence users.
Our current challenge in terms of growth is actually very similar to the one Corey kicked this topic off with 5 months ago, namely to identify people by the problems we can solve for them. Setting up buyer personas will be critical for us too.
Corey mentioned Hubspot and Unbounce working on buyer personas on the platform. How did that work out? Also, any experience working with Atlassian products in this community?
Thanks,
Levente
One thought. Only way to sign into this forum is via FB, G+, or a service I don’t recognize. Explaining what Get Satisfaction is within the sign-up box (our customer support software) would help a lot, though it seems to require some sort of pre-existing account? That whole sign-up was just confusing, and for people who are reluctant to link up other social media accounts, could affect sign-ups. You might want to have someone improve that part of the sequence.
On a different topic, good advice, and good on you re: the personas. That will help.
Very glad you liked the email Meghan Ñ thanks for joining us here!
If you’re already conscious of not sounding “too markety,” you’re already thinking a lot further ahead than many! I’d recommend checking out _The Conversion Marketer’s Guide to Landing Page Copywriting _by Joanna Wiebe, which will teach you more about how you can write about your product in words that your audience will relate to.
Hope it helps!
+1
Hey Rick!
You’re in the right place to ask for help 🙂
I found this article that might provide some useful information in regards to B2B marketing (which I know can be extremely tricky). Give this a look and let me know what you think:
http://unbounce.com/ppc/is-paid-search-effective-for-b2b/
Also, feel free to create a separate post calling out all B2B marketers, I’m sure there are a lot here who have some insights they could share. 🙂
+1
I’m so glad we’ve made it into your email good books.
Also, you’re in the right place if you’re ever feeling like calling on the Community for feedback, that’s one of the best features about it (in my opinion).
Be encouraged to share your landing pages, there’s tons of experts who are happy to give feedback.
Happy to have you here! 🙂
+1
Hey Aaron!
That is AWESOME to hear, congrats on making the Inc500 list, for the second time in a row!? Unreal.
That is incredibly valuable feedback, regarding shared page objects. The best way for this idea to gain traction is to create an “Idea” post where other members of the Community can vote on it. Someone has brought this forward, and there’s quite a bit of momentum behind it, hit “vote” on this article and it’ll speed up the process of adding this to our product timeline.
Thank you for sharing your success story with us, we’re glad to be a part of it.
Happy Friday 🙂
+4
Hey Meghan, welcome! I used to be a subscriber to Study.com during my college years. It was very helpful, and I’m sure it’s only gotten so much better since then.
Are you using Unbounce currently as part of your lead generation/customer acquisition strategy?
+4
Hey Aaron,
Nice to see a fellow South Floridian here on the forums. I’m based in Boca Raton, so just a hop, skip, and a jump from you. Congrats big time on the Inc5000 ranking!
Sounds like you’re doing some pretty impressive stuff with Unbounce. Looking forward to learning more about it.
+4
Hi Kristina, welcome to the forum! I like the name of your agency. Very catchy.
As you mentioned, if you ever want a critique of your landing pages, feel free to post one here on the forum and you’ll certainly get some great feedback. Those are my favorite types of posts to respond to.
Best of luck with your marketing efforts!
Loved your sincere, thought-out email! A great example of what genuinely trying to connect with your readers can achieve.
My name is Meghan, and I am a content marketer for Study.com. We strive to make education accessible and affordable for everyone. Our large library of materials can help teachers, students of all ages, parents, CLOs, and more. Because of our extensive offerings, we struggle to segment our users in order to effectively create targeted products and messaging for them.
We are currently trying to build out our content marketing to gain brand awareness and establish our expertise in the education space. One strategy we are using is developing a blog with helpful advice for specific audiences. Would love to get some advice on how to best go about promoting this type of material in the ed tech space without sounding “too markety.”
Thanks!
Meghan
I’m Rand Strauss. Ever notice that politicians aren’t accountable to us? It turns out no one ever defined accountability, much less created a system to deliver it. A system in which politicians can deliver accountability (agree to goals, account for what they’ve done, make promises), and voters can do our part (guide them and propose goals, expect results, hear their progress and promises, and judge them.) We, at PeopleCount.org, have designed this system and are close to launching.
We’re close to starting the awareness and evaluation stages. We have some partners with a million members who’re willing to invite them to try our site. We’ll need to fashion effective emails.
We’re working on an explainer video. ( http://PeopleCount.org/promo/1 , if you’d like to give some feedback. )
Buna Corey Dilley am apreciat foarte mult intentiile tale sincere ,de aceea m-am decis sa raspund la email .Eu in 6 luni intentionez sa lansez un blog axat pe dezvoltare personala ,marketing si comunicare. Care sunt primele 5 lucruri pe care mi le poti recomanda ? Cu respect ,Costel Arotaritei,Nederland.
Hello!
I’m Leigh (Rick is the owner and Lead Acoustical Consultant) and I work as the Marketing Specialist (mostly Digital Marketing Specialist) for a noise control and soundproofing company named Memtech Acoustical and we also have a sister company, BCM Technical, that specializes in pipe insulation.
Most of our business is done with other businesses so learning B2B marketing of such a special niche has been quite a challenge.
I have been able to increase opportunities greatly as well as website views but for this industry is hard to gauge what works best.
Help, please!
Thanks!
First of all, thank you for the authentic email. It made me want to connect.
Our problem is a messaging problem. Once we figure this one out, it makes sense that designing a landing page focused around the right CTA is the next step. While we figure out what the messaging should be for our Sensory Enrichment TherapyTM we are still churning out landing pages, trying to incorporate the principles you teach us.
As Content Production manager, I have subscribed and unsubscribed from my fair share of conversion techniques mailing lists. Unbounce is the only one I am still subscribed to and I am pleased with that, especially with emails like Brad’s latest.
Thank you 🙂
Greetings Unbouncers! I am Aaron Lee, CEO of Illuminati Studios, a digital marketing agency in Miami, FL. We are long time users of unbounce and we currently have about 2500 separate pages running. Love the platform and it has been instrumental in helping us grow our new franchise marketing service, http://mylocallight.com. We just landed on the Inc5000 list for the second time in a row based on growth of this division. Thanks for helping be part of that growth!
With so many pages, Here’s the number one feature I’d love to see added into Unbounce - shared resource library. Basically we really need the ability to have common page objects shared across hundreds of pages at the same time so that we can update them from a single source. Similar to how the script manager works currently, but applied to HTML content.
Greetings!
I’m Kristina and I work with a smaller digital marketing agency in Mississauga, Ontario, Canada. We are a full service agency called Candybox Marketing, that offers the whole kit and caboodle to our clients. From a fresh new website, to search engine marketing campaigns, to email marketing, to building landing pages with Unbounce.
I personally am responsible for creating sweet campaigns and create targeted landing pages for our clients. As you mentioned in your email, feedback is the only way to learn. Some of our landing pages work out amazing, like increasing from a 3% conversion rate to 35% with a simple redesign, while others not so much.
Any tips, advice or even having a specialist take a look at some of the landing pages that are not working out so well, would be a great help!
Stay sweet,
Kristina
Welcome, Polina! Be sure to check out the Resources section of Unbounce.com as well Ñ there are a few short ebooks available that dive deeper into certain topics than articles on our blog.
Hello Unbounce family
My name is Polina and come from Tallinn (capital city of Estonia, Baltic States).
I have a Master degree in Arts (music) and after graduating decided to study again and now I am doing a Bachelor degree in Business Administration, Tallinn University of Technology. Would like to go deeper in Marketing, especially B2B marketing to business clients. Company I work in at the moment deals with operation management, process optimization, Lean thinking implementation in Manufacturing and legal services. I am totally new in this and like to learn, get new ideas and differentiate from others.
Got great help from articles about how to build up a commercial campaign and make a landing page. Yet it is my first serious job assignment, I will try to do my best and read more from your articles. Hope it works 😉
Thanks a lot and wish you strength, a lot of ideas and joy from what you do
Greetings from Estonia,
Polina
Marketeer in Lean Enterprise Estonia
Good morning Nicholas
Your message is truly inspiring. When I start with Unbounce I will give you a shout.
Many regards
Christiaan
Thanks for the kind words, Nicholas 🙂
+4
Hey Christiaan,
Welcome to the world of Unbounce! While this community is awesome, the real magic is in the Unbounce builder, so I encourage you to try it out. It has completely revolutionized my small agency, to the point where we focus primarily on Unbounce landing page design work and conversion rate optimization these days.
If you’re doing any type of agency-based campaign work for clients where they need a landing page, as Brad mentioned, Unbounce is the way to go.
Hope to see you on the forums and if you ever want to chat about Unbounce and the agency environment in more detail, give me a shout.
Welcome to the Unbounce community, Christian! For any campaign where you’re driving traffic to a webpage to get conversions, you’ll definitely want to use landing pages. When it comes time to build one, I hope you’ll give Unbounce a shot. 🙂
Hello
My name is Christiaan. I’m from Belgium and I have an agency called Straight.
I follow Unbounce already a long time, but I didn’t try it yet. As my agency is still evolving to a digital agency, there must be possibilities to work together in some time.
Have a great day
Christiaan Van Mieghem
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