So with enough good landing pages, is a site’s homepage dead and can you do away with one?
That is to say, if you have great landing pages targeting each inbound segment and they’re adapted to their target segments and they’ve been well tested to get you conversions, then what use is a traditional homepage any more?
If you still need a homepage, why? For what purpose?
Is it just more effective to have landing pages for each inbound segment and no one homepage greeting everyone?