How can I determine which variant drives the most sales, not just the most clicks to the shopping cart? Clicks are great, but if they are not converting, I need to know that.
I have multiple variants of a page running and I can see in UB which variant of a given url is the best for driving clicks but what I really need to know is which variant drives the most sales.
Is there any tool, free or paid, that would let me know which variant of a given url is the most effective sales driver?