Hi Tom - sounds like you would like to create a two page funnel. To set this up, you’ll need to create two landing pages, one with the click-through template and the second using any template of your choice (even if it doesn’t have a lead gen form by default, you can always add one using the page builder.)

Each of these two pages will have their own published URLs and you’ll want to use the URL of the second page as the link for the click-through button on your first page.

We have a section of our Unbounce Answers knowledge base here that specifically speaks on how the the buttons work and how to customize them using the page builder which I think will be helpful.

Let us know if you have any other questions on how to set this up for your funnel.