Hi Millie! Did you set your form submission as your conversion goal? We know we need to do a better job of this, it’s not super clear, but that’s the likely cause. You can set conversion goals on the “Conversion Goals” tab in the page editor.

This is still not quite clear for me. I have 12 conversions and 18 leads. My conversions is set to the only available option form submission. It would seem to me that I have 18 leads which means the form had to be submitted 18 times for 18 conversions. Is the difference the number of unique submissions?