Hi Ryan - Anytime someone hits one of your landing pages, we serve a cookie that ties them to that variant to ensure that anyone who visits your page multiple times gets a consistent experience. So, if you’ve already visited the page once and were served the Champion Variant, you’ll keep seeing that.

If you want to see a different one, clearing your cookies or using an incognito/in-private window will load the page fresh. If you do that, there is still a chance you’ll see the Champion Variant, but since you’ll be hitting the page fresh, you’ll have an equal chance of hitting the others as well.

Understood, thanks Quinn!