Hi everybody, i heard that google ads don’t like dynamic text replacement. So i decided to create a landing page for each keywork, so i can set the H1, H2 and H3 easily
That’s where we’ve seen our best results. DTR is great for the user, but good, old-fashioned individual landing pages and SKAGs has driven QS most consistently. The other plus is in testing and optimization – you have more wiggle room with your variants.
ok great thank you.
Now for having a good quality score with google ads, do you suggest to have only 1 H1, 1 H2, 1 H3, 1H4, 1 H5, 1 H6 ? Or could i have by example 2 titles as H6, 3 titles as H5 ?
Hard and fast rule: Only one H1. That’s your headline/thesis statement.
Beyond that, keep them in order. They should flow down the page and intuitively with content importance. If you’re getting to H6, you’re pretty deep in there. We rarely get past H4.
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