Also to correctly address retina displays and tablets is paramount. Need to upload big pictures that gets served correctly all over the spectrum of devices.

Hey guys,

I wrote a blog post a while ago that addresses the idea of “fluid” responsive design and why we’ve opted to not build our mobile responsive pages this way. Give it a read over here: http://inside.unbounce.com/product-de…

As for retina images: this is definitely on our list! We’ve decided to first focus on page layouts and getting that out the door, at which point we’ll start optimizing other aspects, images included. The way we’ve built Mobile Responsive today though, if you resize or crop an image for your mobile version, we won’t make Mobile visitors download the desktop image, they will only get the mobile version. This will help keep page speeds up. We’ve got more optimizations planned though.

Cheers,

Carter

Carter - Thanks for the update and for the original post on Unbounce’s efforts. I think the “break point” approach will be fine and I like the ability to edit and tune mobile and standard separately.

Unfortunate that Google took away the mobile-only option in AdWords, but in a way it may be good medicine, because in actual use people are crossing over devices so much.

I like the mobile editing modes you’ve shown so far as well.

Thanks Fred, I’m glad my post helped clarify our approach so far. We are always aiming to improve so let us know if you run into any A/B test results or campaigns where our solution doesn’t get you what you need.