All know about post-conversion marketing recomendation from unbunce:
-next step links,
- foloow us
- download file.
- etc.
In all cases we need to use outbound links on external pages or even sites. By using google analytics URL builder we can truck users from this links.
The problem is that unbounce editor change url form this
example com/?utm_source=Unboucne_LandingPage&utm_medium=CPC&utm_campaign=My_product_campaign
on this
example com/?utm_source=Unboucne_LandingPage&utm_medium=CPC&utm_campaign=My_product_campaign
Its affects both simple html links and buttons.
i think the problem is when we save the page all non safe character in html you swap with they entity code
& -> &