Hey there,
I’m having issues with quality scores on an AdWords campaign. We have built out lightboxes to contain the information and targeted keywords, but our quality scores are not rising at all.
We’ve noticed that the lightbox is on it’s own page when we inspected the live page. Does this mean that Google is not crawling the lightbox because it is not the official landing page?
Any help or experience would be great. I need to know if I need to start building the landing pages differently and not incorporating the lightboxes for PPC campaigns.
-Laura