Hey Stuart
Low bounce rates are good! When a user fails to make any interaction on your page they are considered a ‘bounce’. If your rate is low then your users are interacting at a very high level.
On the other hand if you are seeing high bounce rates you’ll want to make sure you have a tracking script on each page of your funnel and track interactions such as form submissions or button clicks
Hey Stuart!
I wanted to chime in and add to Johnny’s helpful points.
If you, or anyone else in our community, is interested in how other companies set-up their GA reports with Unbounce, I’d highly recommend checking out our webinar
“Unbounce + Google Analytics: Make Smarter Marketing Decisions With Custom Reports”. Bethany Bey, Digital Marketing Consultant, at Cardinal Path talks all about how her team uses GA in Unbounce.
I hope you find it as helpful as I did when I first watched it!