I’ve been testing our landing pages, which are primarily designed for lead capture. I’ve found a much higher click through rate by adding an “All fields optional” text to the form and turning off all mandatory fields.
Is there a way to turn off the integrations (email and Mailchimp, since I can post process on the webhook) if a form is blank when submitted?
Hey there! We hadn’t put a ton of thought into dealing with empty form submissions, as typically at least *one* field is required. Are you factoring in the empty submissions in your analysis of the improved conversions?
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