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Has anybody ran a successful Google Ads campaign for Roofing or Roof Repair? With the high CPC I am struggling to get an ROI positive campaign. Conversion rates for form fills are about 7%, but with CPC of $20~ the cost/conv is around $400~.


Any advice to make this a success or anybody had experience with this before in terms of either Landing Pages or Google Ads.

Reinforce to the client the avg value of their jobs.



  • Analyze the time between lead submission and contact by roofer.

  • Audit form fields, do you need em all?

  • Does your form submission include scheduling of estimates/site visits?

  • Do you track calls?

  • Test an offer or download

  • Try simulation stuff or video on landing page


I did commercial and residential roofing for several years in my 20s, and started marketing in that industry.

Hey @Cameron_R , in our last campaign of So, You Think You Can Convert, our recipient ran an insulation campaign and the participants shared their approach to help generate a higher CR%. While insulation and roofing aren’t the exact same, you might be able to pull some insights from the summary post.


For example, @Nicholas shared a great breakdown for his conversion audit:




  • Message Clarity

  • Offer Relevance

  • Design and Affinity

  • Social Influence

  • Trust and Security

  • Unique Advantage

  • Call to Action

  • Interaction

  • Speed

  • Display



👉 Here’s the full summary


It’s tricky to speak to the low conversion rates without seeing the page, but hopefully this gives you something to consider.


-Jess

If you can share the page, we can likely give you some more helpful feedback.

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