Would love some feedback for better conversions


#1

1: What challenge are you currently trying to solve? Give as much detail as possible
Promoting our services through a downloadable case study and using unbounce to make it happen


2: How are you driving traffic to your page?
Paid Traffic (FB)


3: What is your conversion goal?
Filling to form


4: Provide a link to your published landing page / convertable:
https://discover.limetray.com/online-ordering-case-study/


#2

I love how simple this is! you have just enough information without overwhelming users.

The PDF download button is a little pixelated. Pixelation just kind of makes things look a little sketchy.

Are all the form fields necessary to have there? If not, I would remove City and phone number. keep is as short as possible. Name, company, email.

I do find the LP just a tad boring, I would try playing around with some texture, or a paralax, or a false bottom / angled section.

The CTA at the bottom of the page “book a free demo” takes users off the page. This isn’t the best idea as you are directing users off the page so they are less likely to convert. I would change that to be a button which scrolls them back up to the form. Same thing with the “see products” button. I would suggest having a collapsible section. Then users can stay right on the page and hide/show the section as they please.

I would test having the form in a Lightbox or even in a separate section, instead of having it all in the hero.

I would add a favicon to help build trust with a user.


#3

Hey Aayush,

Here’s a short video with some feedback: https://screencast-o-matic.com/watch/cFQi2cqpHM

Best of luck with the page!