Skip to main content

1: What challenge are you currently trying to solve? Give as much detail as possible

Promoting our services through a downloadable case study and using unbounce to make it happen




2: How are you driving traffic to your page?

Paid Traffic (FB)




3: What is your conversion goal?

Filling to form




4: Provide a link to your published landing page / convertable:

https://discover.limetray.com/online-ordering-case-study/

I love how simple this is! you have just enough information without overwhelming users.


The PDF download button is a little pixelated. Pixelation just kind of makes things look a little sketchy.


Are all the form fields necessary to have there? If not, I would remove City and phone number. keep is as short as possible. Name, company, email.


I do find the LP just a tad boring, I would try playing around with some texture, or a paralax, or a false bottom / angled section.


The CTA at the bottom of the page “book a free demo” takes users off the page. This isn’t the best idea as you are directing users off the page so they are less likely to convert. I would change that to be a button which scrolls them back up to the form. Same thing with the “see products” button. I would suggest having a collapsible section. Then users can stay right on the page and hide/show the section as they please.


I would test having the form in a Lightbox or even in a separate section, instead of having it all in the hero.


I would add a favicon to help build trust with a user.


Hey Aayush,


Here’s a short video with some feedback: https://screencast-o-matic.com/watch/cFQi2cqpHM


Best of luck with the page!


Reply