Are CTA’s like “Learn More” and “Get Started” the go-to button text for most landing pages?
If you can’t think of anything else to use for the button, what do you default to?
- Learn More
- Get Started
It seems like it’s everywhere! I certainly use it when I don’t know what else to use. But I’m not so sure that is a bad thing. If those aren’t your default choices, what do you use?
Spoofing from Unbounce’s content here
I was working on a project to optimize a client’s landing page which they had done a fine job building it themselves. But the headlines and CTA’s were all generic. No real issue with that, it gets the job done. But is it the best choice?
I suggested to use verbs in the headline. Then let the headline and CTA button text work together. For example…
Headline - “Design Beautiful Landing Pages That Convert More”
Button - [Design a Page] or [Convert More] or [Start Designing for Free]
Again, just spoofing from Unbounce’s content as an example. It could also be the other way around, maybe it starts with headline/verb text and making it generic is the next option. Is there a best-practice to follow? If so, which is best, generic or headline/verb specific?