SEO content in an A/B testing Landing Page


Hello everyone, i am doing an A/B testing Landing page, but wanted to know if i have to put in the different variants different SEO content? or its ok to put the same SEO content due to the fact that is the same URL?


It is not the “exact” same url. Variants are tagged with a /a /b /c etc i.e. 

With that said, you aren’t going to get in trouble for duplicate content on a landing page. The whole point of an a/b test (especially using a discrete landing page) is to find the best combination of copy/cta/images/design. If you are really worried, you can set the pages to noindex in unbounce.