SEO content in an A/B testing Landing Page


#1

Hello everyone, i am doing an A/B testing Landing page, but wanted to know if i have to put in the different variants different SEO content? or its ok to put the same SEO content due to the fact that is the same URL?


#2

It is not the “exact” same url. Variants are tagged with a /a /b /c etc i.e. try.mycoolservice.com/landing-page/a  try.mycoolservice.com/landing-page/b 

With that said, you aren’t going to get in trouble for duplicate content on a landing page. The whole point of an a/b test (especially using a discrete landing page) is to find the best combination of copy/cta/images/design. If you are really worried, you can set the pages to noindex in unbounce.

Joe