I’ve gotten feedback that people going to therapist websites want to see more about them. I’ve thought about have a link to an “about me” page on my regular website, but I’m concerned about moving away from the strict landing page dogma that it should be highly tied to your google ad campaign.
Any feedback on what people think about allowing links to the regular website and what it might do to conversions?
Should I do an A/B test on this?
Is there a way to track people once they’ve left my landing page to see if they just fall out of the funnel or engage my CTA?