Phone call external conversion

Hi David, so sorry we’ve not gotten an answer to you sooner!

You’re correct in that our external tracking script won’t work in your case. However, if you’re looking to do something custom, you can use our API to record leads and trigger conversions. Here’s the most relevant documentation:

https://api.unbounce.com/doc/leads#cr…

Just be sure to set the ‘conversion=true’ option to mark your submitted lead as a conversion (so it gets counted in your statistics).

You’ll also want to check out some of the API basics here:

https://api.unbounce.com/doc

Do you have an existing Unbounce account? I wasn’t able to find one under your name. Just let us know and we’ll enable API access for you (it’s currently not available to everyone quite yet).

Hope that helps you get headed in the right direction!

By the way I ended up without using the API because it’s useless to trigger conversions (at least there wasn’t such feature the last time I looked at it).

To be very short, I gather the UB cookie with javascript, I put it into my calltracking cookie in a custom variable. Then on the calltracking side (for me it’s www.calltrackingmetrics.com) I trigger a webhook on my external web server and pass the previous variables to my php script.

The php will finally call the URL’s you’ll find here http://support.unbounce.com/entries/3… with the corrects parameters.

Hey David,

Thanks for this.
Two questions:

• Why do you need to gather the UB cookie information and merge it into a custom variable?
• On CTM, do you use the ‘start’ or ‘end’ webhook position call?
  Is that data (UB cookie) mandatory for you to ping the UB API URL and say “I had a conversion!”? 

Thank you

Hi David!

Thank you so much for generously uploading this with steps. I will use it and let you know if it works out well.

Mark