Great. Very. Best.
Cutting edge. Leading.
What do these hype words have in common? They all are meant to instill confidence, trust and positivity. But guess what?
They lack specificity and don’t drive home any message. These words are superlatives; they’re meaningless, empty and devoid of real thought and they all fall into the lazy marketer’s jargon.
They aren’t persuasive and their unique value proposition is a blur. In reality, jargon make people ask more questions than they answer.
And the worst part?
Many of us use and abuse these jargon-y words every day.
[Enter the Unbounce Dejargonator] ta-dah!
During a recent Unbounce ShipIt Day, a handful of Unbouncers put their heads together and built a handy Chrome extension that audits any web page for meaningless jargon. It’s helpful. And, it’s also pretty fun to use.
Run the Dejargonator on any webpage to reveal any lazy marketer’s jargon - the offending language is highlighted in red. Using the Dejargonator, you’ll get a sense of the copy elements on your page could use a little refreshing, along with a little laugh
Get the Dejargonator Chrome Extension :
Download and install Unbounce’s Dejargonator Chrome Extension
Run it on any landing page or website Ñ offending phrases will be highlighted in red. (You can test it on this extra sleazy page here.)
Hover over the red text and see what’s wrong
Finally, update your page to be:
Less vague and jargony
More specific (and thus more persuasive)
And then get that jargon off your landing pages.